Personalization counts: how does analysis fit into this?

To achieve that benchmark, your website must rank higher in the SERP, must perform well in the social media marketing, and the PPC (pay per click) activities must be very well along with other digital marketing tasks. Failing that the data can do the talking. All of these areas come …

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Link building – the definitive guide

Another major change in recent SEO is Google’s Knowledge Graph, which first emerged around 2012 – this has increased the focus on Schema.org microformatting making content more simply deliverable. If you have plans to be in business for more than five years, you need to invest in SEO. You …

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Go long-tail and forget link bait

Give more than the generic details the manufacturer offers. Some influencers can reach millions of people within seconds, this is by far the best way to increase branded search. Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. If you want to populate …

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Make gateway sites a priority

The personal reputation has become a crucial aspect. These bots follow links on the pages and then index them into Google’s database, which runs into trillions of pages and is more than 100,000,000 gigabytes in size. Aside from the examples that Google has given as to what …

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The reason everyone loves link exchanges

While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality. If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you’re already on your …

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Bucket brigades based on long tail search

If you’re looking for some great ideas, you can visit Quora (link is external) , which features frequently asked questions; find questions relating to your field and answer them in your content. You can also visit Buzzsumo (link is external) to check out other writers’ work and then create something …

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More importance is given to link research

The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. There are two types of backlinks. Firstly, a backlink could be from an external website that links to a page on your site. Secondly …

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Invest in link research

Use keywords in the URL of your page. Using a website URL that’s full of symbols and numbers will hurt your ranking since most people aren’t searching for numbers or symbols. You will receive more traffic by giving your site relevant keywords. If you're not adding value, then …

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Tell me more about 301 redirects

Your content needs to come together in such a way that it shows a search engine that you are an authority on a given topic. More importantly, it has to quickly answer the questions your customers likely have about you and your products. It takes time to create high-quality content …

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Learning about plugins is not difficult if you have a good teacher

There’s no actual “hacking” happening in growth hacking, unless the practitioners are donning their black hats off into the sunset. Use internal links with clear and informative anchor text. Contrary to popular belief, linking out to relevant external websites does not directly impact your search rankings. Check forums, online …

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Concentrate on actionable dynamic pages

Googlebot is the name of Google’s web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. The first thing that has to be considered, when planning your website content, is target audience. You have to …

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Expand your landing pages as necessary

One thing you want to pay attention to is the speed of your future website. You can easily check that on websites like Google PageSpeed Insights, or Pingdom. Make sure any SEO consultant you hire has years of real-world SEO experience. If it seems like it is, Google probably isn't …

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Keyphrase attractiveness

They do so by continuously tweaking search algorithms to provide a better experience for Google users. Is your website available in different languages or country versions? Awesome! Don’t forget to notify search engines of this. The search engines will then display the content of your website in the respective …

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To get fast rankings, you need LSI

200-300 words on a topic by you or 1500 words on the same topic by someone else? Google consistently changes its preferences as to what it ‘likes’ in a website – this is relevant because when someone searches for a particular product or service on the internet, Google will choose which …

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Education is the best legacy when it comes to organic links

If they found your content valuable and optimized for certain search terms, they will reward you with a higher ranking in search results. Learning means excitement for your brain; think of it as a data party. Post regularly and build the trust of your users with content marketing. So content …

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Understanding mobile search

It is responsible to take your website visibility to a higher position and keep you up above all your competitors. The URL parameter tools supply Google bots with information on how to handle URL with specific parameters. If you are using Bing, it comes with a tool that can help …

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More focus is put on comment spam

Don't use any shady tactics that will get you into hot water like sneaky redirects, content cloaking, and so on. Who wants to get a 404 page after clicking on a link? Broken links make for bad usability. Not only that, search engines consider a large number of broken links …

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Types of site changes brought on by keywords

If you only share your site’s content, this could be a negative in the eyes of your audience. When a brand fails to work on good customer service, the implications can be so dire to the extent of bringing down a company. Writing solid website content is challenging, but …

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