The death of bread crumbs

When a URL is requested that doesn’t exist, return a 404 HTTP status code so search bots know the link is broken. Thinking in terms of the search engine–who thinks in terms of the user–too many of these thin category pages (coupled with other forms of duplicate …

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The mysterious world of organic links

Also, the landing page’s content is often limited, and you cannot write whatever you want wherever you want. Without on page optimization of your content which talks about your website, there will be less chances of your website getting authority leading to, you missing out on traffic. If you …

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How to survive your first encounter with bounce rates

Truly though, having a blog with built-in social sharing and as-you-type SEO recommendations definitely helps. With or without that kind of technology, however, there are some steps you can take to leverage the growing use of social search. To sum it up, SEO is difficult because search engines are always …

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A few words on non reciprocal links

We believe it’s because getting a link to an in depth piece of content is much more natural than a product / service page. Have you ever had someone ask you if you “Yahoo’d” something? If your current website isn’t using HTTPS then you should start scoping out …

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How to survive your first encounter with content

According to released research, Google is providing a direct answer within its browser to around 20% of total search engine queries. Ensure that all published and indexable content on your website is strong and provides value to a user who might view it. Let’s not forget the speed of …

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Things about Google algorithms you have to experience yourself

Case studies drive more traffic and improve page rankings. Research-based content is preferable, because it’s backed up by actual proof. Offsite references, reviews, and social links play a role in how your content performs on search engines. Inbound links to your site are still important, and so is a …

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Write about static pages

Look for aspects of your industry that have been the same from the beginning. Some users might link to your page using the URL of that page as the anchor text. If your URL contains relevant words, this provides users and search engines with more information about the page than …

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The reason everyone loves backlinks

Leads generated from SEO close at an average of 15% which is 12% higher than the conversion rate for outbound leads. Instead of writing stellar content, we are going to steal links (that’s what it’s called) from our competition. SEO and growth hacking share a common root — the …

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Lessons I learned about keyword research

The more accurate their results, the more often their search engine is used by the public, and the happier they are. There are a wide variety of ways of targeting PPC advertising to reach the audience most relevant to your products and services. That system had drawbacks what some black-hat …

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Can forums really make a difference?

You need to put at least as much thought into the images you use as the content itself, as a poor visual choice can deter readers or even attract irrelevant readers, which is almost as bad. This is an extremely common issue with eCommerce websites. The following are the two …

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Emphasizing fast results by using meta tags

Though you can simply just add a tracking code to your web pages for website analytics tools to start measuring your web stats, Google Analytics (and products similar to it) have website plugins and add-ons that tremendously expand the reporting capabilities. Link building always paves the way for effective relationship …

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Search engine health checks should look at link bait

A URL is more important than you may think it is. Your website’s URL structure is like a math formula — when followed properly it will give you the right answer. Knowledge graphs, though complex, help to raise your content and website visibility. It’s OK to do promotion to …

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Focus on ROI Instead of link bait

By performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as well as higher on the list of results given when search engine users search for similar stuff on those various search engines. If it works for 91 …

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Aligning your goals in relation to local search

Another great advantage that few people seem to pick up on when it comes to images, however, is that they can also bring in organic traffic of their own thanks to Google (and other search engines’ image search). Whenever possible, avoid changing URL structures. The easiest way to prevent broken …

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Takeaway tips for cloaking

One of the most effective ways to ensure that your website or online retail presence is optimised for the future of Google and other search engines is to take part in a professionally-run SEO Training Course. Keyword research can prove to be one of the most high return activities, not …

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The infamy behind URLs

Therefore, location-based marketers should embrace social for mobile on paid and organic fronts. Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump quantity. You need to look at your website’s …

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Having fun with keyword research

Buyer personas are semi-fictional, generalized representations of your ideal customers. They help you understand your potential customers better, making it easier to tailor your content to their real needs. Obviously every one wants the number one position, but someone has to come second. Now this isn't so bad as, while …

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Things about cloaking you have to experience yourself

Just as the keywords, the search engine algorithms are important and unique to every search engine. The more people who read your blog post, the more authority Google will deem it to have. And the more authority a page has, the higher it is likely to rank. So – get your …

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