Facts about text links that will make you think twice

SEO (Search Engine Optimization) represents the process of optimizing the complete content on the website (including its code) for web browsers, with the aim of increasing the visibility of the website through organic search. Sometimes these pages can be duplicates of others, sometimes they can have partially written content, and …

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Can a techie truly understand Google algorithms

There's nothing like marketing in the minute. Make an account with both Google and Bing, and access each Webmaster Tools (Google recently renamed Google Webmasters and it’s now Search Console) area to ensure your website has proper indexing. Beyond indexing, they help you evaluate your internal links, diagnose or …

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Make splogs a priority

You want to make sure the pages of your website provide great value and are optimized for the keywords you want to rank for. Of course, it is important to have a mobile-friendly website as well. Google started penalizing mobile unfriendly sites in 2015. And they’re likely crack down …

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Learning about ROI is not difficult if you have a good teacher

The truth about improving website search engine rankings is writing content that people are searching for and actually want to read. To understand SEO, you need to understand search engines. A search engine is a piece of software that crawls the internet and indexes its pages in order to provide …

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The first indication should be reporting

When search engines were first introduced in the 1990s, they relied on “keywords” to help navigate the content of each website. In this connection, it should be important to remember what all a search engine can crawl: Building relationships is extremely important when it comes to organic SEO, and it …

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Provide value information rooted in your initial strategy

Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue, and long-term value. Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure …

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Types of site changes brought on by widgets

Google also takes extra focus on the anchor texts. Just like the page content, the backlink anchors help to tell Google what the pages are all about. They do so by continuously tweaking search algorithms to provide a better experience for Google users. By adding modifiers like “best”, “guide” or …

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Want to see LSI in action?

Contrary to popular belief, linking out to relevant external websites does not directly impact your search rankings. In Google’s eyes it is thought to be that ‘thin’ and ‘low quality’ are synonymous. It’s imperative to first examine which search engine optimization areas will need oversight for an SEO …

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Invest in indexed pages

Only for marketing needs, different titles are resorted. Zorro is the only exception to this; he wore black. Google has given significant backing to its Accelerated Mobile Pages initiative too, and the evidence so far suggests it is paying off. To add a map to your website, you need to …

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Have you thought about optimizing your TF-IDF scores?

This can be termed as thin content. Companies should consider how other reputable sources cover the chosen topic and related words that co-occur around that topic. Whereas SEO gains traffic naturally, SEM does it by purchasing ads on search engines. One of the biggest movements in the industry, at the …

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Write about SERPs

Search engines are the key to making your site more than a fading mirage in the desert. Understanding the background, context and the continuing development of major digital marketing evolutions such as these can help you better prepare for the future of search engine optimisation, and you can pre-empt these …

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What everyone ought to know about canonical URLs

Make sure that every page has one call-to-action, so the goal of the page is clear. If you add multiple buttons, you lose the focus of the page and your visitors won’t get where you want them to go. Is this project a competitor trying to look like someone …

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The ultimate revelation of html

One of the ways to avoid bad backlinks is to perform a quick audit of the websites you intend to establish links on. It’s also important to include contextual links, or links within the body of content, to your site, as they are more SEO-friendly and attract more traffic …

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How do you feel about metrics now?

Social media can be a useful tool in search engine optimization. When you write something new, tweet the link, encourage your followers to share the link and post it on social media sites. When a link is attached and sent around Twitter, real-time searches will be more successful for your …

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Update your webmaster tools on a regular basis

To best understand your backlink profile, it makes sense to look at a few top level KPI’s such as the referring domains and IP’s, the country from where the backlink is coming from, and the Top-Level-Domain. Get into the habit of providing at least two internal links in …

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Reasons why marketers love local search

There’s essentially no argument that can be made to discount analytics as a core part of SEO programs. Mobile apps like Flipboard or CNN make it easy to consume information broadly and quickly. As there are so many competitive businesses and niche markets on the World Wide Web, the …

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Expand your backlinks as necessary

In business, every strategy and campaign must yield measurable, significant ROI. If it is something that won’t help grow your business, you won’t do it. Because the ROI from SEO is slow in arriving, many small business owners feel that SEO doesn’t have any significance and therefore …

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