Types of site changes brought on by inbound links

If it is deemed the intent is manipulative and low-quality with no value add, Google can take action on it – using manual or algorithmic actions. Being on Yahoo or Google’s front page for your respective niche is the ultimate goal of every site. This can be a very competitive …

more ...

Online marketing changes quickly when it comes to cloaking

We all have a certain amount of storage space on our personal computers – the same goes for even the biggest of search engines. Only the better optimised pages will be able to stick around a search engines’ rankings – people even resort to tricks in an attempt to attract the bots …

more ...

The best advice I've listened to about plugins

There is an argument that you should add canonical tags to the content, but telling Google that one URL is canonical only to link to a number of other versions is not a solution, but prolonging and complicating the issue further. Apparently, it seemed there is no such difference between …

more ...



Education is the best legacy when it comes to stickiness

Whereas SEO gains traffic naturally, SEM does it by purchasing ads on search engines. Search engines have no trouble finding the homepage for the blog. A proper SEO makes a website rank in the first page of SERP. The job of an SEO specialist doesn’t stop with a couple …

more ...

I bet you didn't know this about widgets

Many small business owners balk at video marketing because they think that their business isn’t “video worthy”. But if lawyers and instant coffee brands can have a YouTube channel there’s no reason you can’t either. Even better than the traffic you get from video websites are the …

more ...


This year will be the year of keyword stuffing

When it comes to search engine optimisation the information available can be a minefield. Repetition is key to this type of research. Your keyword list should be a living document that you check and update at least once a month. Doing this will ensure that you are always doing keyword …

more ...

How to focus on SEM

Keeping your website’s standards as high as possible and giving your customers more than they expect will make sure that you get your reviews. While variety is the spice of life, changing things up too much on your website won’t help it rank in search engines. Of course …

more ...

I bet you didn't know this about citations

It is, instead, the result of dozens of different factors. In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu …

more ...

Can a techie truly understand bread crumbs

The glitz, the glam, the glorious design elements that make your website look like a million bucks … When contemplating a website redesign, it’s easy to focus only on those features that are appealing to the eye. But to ensure your new site will truly resonate with your target audience …

more ...

Launch a "Scholarship" contest or a giveaway campaign

The most common solutions to fix this consist of using absolute path URLs (including the “http://www.domain.com” portion) coupled with ensuring that canonical URLs always use the HTTP version. Create and submit sitemaps for each country in Google Webmaster Tools. This is only necessary if you’re using …

more ...

One important aspect is forums

At the beginning of a search, searchers narrow their queries, and then as the search progresses, searchers reformulate queries (often based on what results appear). Use the canonical tag when you want a page to remain accessible. If you’re not blessed with excellent writing skills, outsource this job to …

more ...


Poor navigation or information architecture

If you are trying to increase the visibility of your site all on your own, you are going to need to become a student of search engine optimization. There are several great books that you can read to begin to get introduced to the world of search engine optimization. A …

more ...

Can plugins really make a difference?

In order to achieve this, it is important to have a higher ranking in the search engines or SERP (search engine result page) and then retaining that position. Integrate offline and online marketing activities to capitalize on your offline advertising efforts and to keep from losing potential customers that your …

more ...

Beginner's guide to bread crumbs

Search engine results are in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published. That means you'll probably notice a normal ebb and flow in your site rankings, especially if you're lower down in the …

more ...

Reasons that people rely on keyword stuffing

When people search for information online, they’re looking for content that will satisfy whatever need they may have. Over the last decade, Google has narrowed down its focus to ensure that it satisfies user experience at all cost. Focus on building trust as opposed to trying to bend and …

more ...

Carve out time for concentrating on search queries

cause a few issues. Ideally, you want to include your targeted keywords in your headings, but not in every subheading as that will often cause these headings to become unreadable or repetitive. SEO is an invaluable strategy for one’s business and should not be ignored. Be patient and look …

more ...

Search engine health checks should look at reporting

Thin content is usually very short, without unique information to make it stand out from the crowd. Some may view this is as revenue displacement, but it clearly is going to put an in-house SEO’s job, or an SEO agency’s contract, in jeopardy when organic search traffic (and …

more ...

Understand about cloaking

Black hat methods include knowingly violating the terms of service for any engine, tool, or platform. The internal links of your website are important. They define the hierarchy of your website and they help your website visitors and search engines to find what they are looking for. Good website navigation …

more ...

People still ask me about content and its importance today

There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization. Including your target keyword within your page title positively correlated with higher search rankings. You don’t have to …

more ...

Pay attention to search queries

If visitors get what they need from your site, they’re more likely to come back or link to your pages. Research your competitors now you’ve got your list, look closely at their websites, specifically the written content and look at the keywords and different styles they use to …

more ...

Unlocking the mystery of doorway sites

If you want to build backlinks to your website, you have to do it with caution and knowledge. SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your …

more ...