Put aside subjectivity and focus on the facts

Search engine optimization is a sure way to boost your site rankings on search engines if you know exactly how to go about it. You are sure to benefit from taking the advice in this article. Each tip has been tested by those who have succeeded in reaching the rankings …

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Define your goals with regards to conversion rates

Having your site in the top 10 is like having your store right on Main Street or near the entrance of the largest shopping mall in human history. SEO is all about ranking high on search indexes, which can’t happen without you creating new, quality content. As you create …

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Emphasizing fast results by using webmaster tools

There are a number of ways to get relative monthly search volume, but what remains the easiest is using Google keyword planner (the replacement for the now deprecated keyword tool). When it comes to word count, you need to understand that it is quite tiresome to read long articles on …

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Start simple, but don't forget metrics

A good ranking site is more exposed to users as compared to other it is based on logic by Google which uses the rank of the website. Be informative. Above all else, ensure you have informative content. The most entertaining writing doesn’t make you an authority on much more …

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Take a customer focused approach to social media

User signals are behavioral patterns of users which Google uses to establish the rankings of your website in the search results. For instance: users click on a result in the search engines and after that, they immediately bounce back to Google. This is a signal that the website does not …

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When your use of googlebot crawlers becomes obsessive

Before entering a new market, it’s crucial to do a proper market analysis and identify the opportunities and threats that you could encounter. In short, content flagged as “thin” is not inherently bad; however, it is almost always less valuable to visitors as unique, carefully written content. Use it …

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Carve out time for concentrating on domain authority

A common misconception about SEO is that it’s a one and done practice. If Google and the rest of the search engines trust you and they respect the content you produce, you’ll climb the search rankings. There’s no shortcut to ranking on the first few pages of …

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The mysterious world of link building

Search engines need to provide relevance in their results, both in terms of the particular page with the link and the content that goes around the link. Take into account both the quantity and quality of backlinks to your site when link-building. Appropriate use of headers are not only helpful …

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More importance is given to SEM

Violating your first implied agreement with someone does not build trust; it builds bad user experiences, which can, in extreme cases, spill over to social media. Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy …

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Everything you need to know about conversion rates

You aren’t just desperately trying to attract any kind of viewer – you want relevant visitors who are likely to connect or engage with your business. It's a given for most SEOs that if there's an image on a page, you should use ALT text on it with relevant keywords …

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Couch potato SEO

Social sends traffic and often gets indexed, so — recognized or not — it directly impacts search. Especially for a new website, it is important to get backlinks as they help in the faster discovery and indexing of your site. This can be difficult because you always have to stay on top …

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Invest in dynamic pages

The higher the quality of your backlinks, the higher your search rankings. As search marketers, we must first gain trust to get a web form fill or conversion. Web pages containing matching verbiage will have lower visibility in searches. Google started penalizing mobile unfriendly sites in 2015. And they’re …

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Expand your quality as necessary

After the work to check the technical and on-page elements of a site, earning attention, and the links they bring, is a key part of most SEO campaigns. As Google clearly moves towards ranking websites more based on inbound link metrics (such as Domain Authority), websites with less inbound link …

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Difficult things about SEM

If you still think you want to tackle the SEO for your website, remember to take the time to find out how people are searching. So, they’re obscured and of course if you’ve been in the SEO industry for a while you know probably the most important ones …

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Myths and misconceptions about inbound links

Headings give your web page structure and help search engines better determine what your page content is about. Keyword density is a tireless SEO myth. Offering you the chance to vary your content by talking about, well anything, that may relate to your products/services, will give you the opportunity …

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Write a 1000+ words article about domain authority

Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches. Always remember to find natural local keywords. Simply stuffing in unnecessary …

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Keywords in Special Places

The key, of course, is to optimize your evergreen content by including compelling CTAs. There are days when I feel like search engine optimization is moving faster than I can digest and I’ll never be able to stay up with modern SEO techniques and the constant changes brought forth …

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Take a customer focused approach to inbound links

You notice a spike in users or customers from a particular country or region. Understanding how to spot growth opportunities takes a keen eye and a taste for adventure. Recognizing quickly what’s working and what’s not is the most basic tenet of the growth hacker. Targeting highly sought-after …

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I urge you to think about citations

Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. which is used to tell the browser the ratio or scale between the Website content and the viewport- the visible section within the browser. Long- tail keywords are very useful because they can …

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