Links coming from a website which is not ranking on any keyword

As companies adapt to a mobile-first world, they must create web experiences that are responsive and driven by rich experiences. However, without understanding or adhering to SEO best practices, content creators can inadvertently cause technical errors, duplicate content, or orphan pages. Google is getting better every day at recognizing—and …

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Concentrate on actionable html

that would be a long-tail keyword, whilst eCommerce Providerr would be a more traditional (and fairly ineffective) keyword. If this is the case, you need to collect and consolidate redundant information so that it will live on just one or a very small number pages that are relevant to that …

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Focus on ROI Instead of forums

If your site saw a significant drop in rankings after you made updates (that involve cutting out and removing content), it is possible that Google is under the impression that your content is thin and not as unique to searches. Longer posts (1,500 words +) also enable you to provide …

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One important aspect is meta tags

Search engines want to deliver the best results to searchers based on the search terms visitors enter. These days, the search engines are sophisticated enough to know whether or not the content is valuable to users. Despite previous assumptions, a link from a 301 redirected page shouldn’t lose any …

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Bucket brigades based on RSS feeds

A headline is usually the first thing we notice when accessing a search engine, and this reminds us that a headline should be: valuable, relevant, simple and appealing. SEO Agencies base their understanding of search engine algorithms on a set of parameters which have been shown to work on other …

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The worst advice I've heard about keyword stuffing

Don't make the mistake like many webmasters do in targeting one main keyword for the entire website. The smart approach to SEO and positioning is to target a list of low competition, moderate demand keywords and rank well for them. This would potentially drive more targeted traffic, than to blindly …

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What everyone ought to know about web portals

You have to keep in mind that in order to have people purchase or sign up with your products and services, you have to convince them first. You would know if a person is almost convinced if he is constantly revisiting your site from time to time. To have a …

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Having fun with hits

Ahrefs and Moz and very precious Screaming Frog SEO Spider. Every subdomain on your site should have a robots.txt file that links to a sitemap and describes any crawler restrictions. Engage in guest blogging outreach and provide content to sites that share your audience to build links that will …

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More focus is put on bread crumbs

Experimenting requires thoughtful tinkering. Search engines also take into account the traffic generated by links from social networks. It is assumed that these so-called “social signals” can influence a website’s ranking at least when search queries relate to something current. When you think about hackers breaking into your website …

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How many clicks get the results on Google's first results page?

Additionally they also usually have low competition due to their specificity; however this comes at the cost of low search volume. RankBrain is one of the “hundreds” of signals that go into an algorithm that determines what results appear on a Google search page and where they are ranked. Anyone …

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Understanding conversion rates

Depending on your CMS, you can create a separate Google search results headline to the one that appears on your website. For the majority of websites, you can achieve this through the metadata section of an article and changing the ‘page title’ section. It essentially means you can go a …

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Create a search marketing strategy based on landing pages

If content can be reproduced without much effort, then it is most likely not valuable, and if it is not valuable then it is a waste of your readers’ time. Although we’re nowhere near that point yet, the question has been raised as to whether Google’s increased focus …

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More importance is given to web 2.0

Guest posts can still be valuable from a PR/community-building perspective, but only if we approach those guest blogging opportunities with the right intentions. With your website already cleaned up and shining with outstanding quality content and internal SEO methods (keywords, meta tags, etc), you should have a strategy to …

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Remember that web 2.0 make the web go round

You need to look at your website’s analytics to see what actually happens there. Basically, the content needs to flow naturally and contain useful content that is in line with the overall point of the page. If you were involved in link-building practices that clearly violate Google quality guidelines …

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Use social sharing buttons as a matter of course

One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. The Google Webmaster Tool is a handy set of utilities that allows you to …

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Understanding webmaster tools

Every subdomain on your site should have a robots.txt file that links to a sitemap and describes any crawler restrictions. Most SEOs would agree that Google’s SERP features can be a double-edged sword. They can significantly cut into your site traffic if you aren’t featured in one …

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