Reasons why marketers love local search

There’s essentially no argument that can be made to discount analytics as a core part of SEO programs. Mobile apps like Flipboard or CNN make it easy to consume information broadly and quickly. As there are so many competitive businesses and niche markets on the World Wide Web, the …

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Understanding webmaster tools

Every subdomain on your site should have a robots.txt file that links to a sitemap and describes any crawler restrictions. Most SEOs would agree that Google’s SERP features can be a double-edged sword. They can significantly cut into your site traffic if you aren’t featured in one …

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Expand your backlinks as necessary

In business, every strategy and campaign must yield measurable, significant ROI. If it is something that won’t help grow your business, you won’t do it. Because the ROI from SEO is slow in arriving, many small business owners feel that SEO doesn’t have any significance and therefore …

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Pay attention to search queries

If visitors get what they need from your site, they’re more likely to come back or link to your pages. Research your competitors now you’ve got your list, look closely at their websites, specifically the written content and look at the keywords and different styles they use to …

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Things about cloaking you have to experience yourself

Just as the keywords, the search engine algorithms are important and unique to every search engine. The more people who read your blog post, the more authority Google will deem it to have. And the more authority a page has, the higher it is likely to rank. So – get your …

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What keywords your visitors will use to find you?

Google may penalize specific tactics, but they will never penalize quality. There are many niche communities specialized in different topics, such as films, gaming, programming, marketing, etc. These communities don’t just bring people with common interests together, but also let members submit the latest, coolest content. If your keyword …

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More focus is put on comment spam

Don't use any shady tactics that will get you into hot water like sneaky redirects, content cloaking, and so on. Who wants to get a 404 page after clicking on a link? Broken links make for bad usability. Not only that, search engines consider a large number of broken links …

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Types of site changes brought on by keywords

If you only share your site’s content, this could be a negative in the eyes of your audience. When a brand fails to work on good customer service, the implications can be so dire to the extent of bringing down a company. Writing solid website content is challenging, but …

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Unlocking the mystery of doorway sites

If you want to build backlinks to your website, you have to do it with caution and knowledge. SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your …

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