Search engine health checks should look at reporting

Thin content is usually very short, without unique information to make it stand out from the crowd. Some may view this is as revenue displacement, but it clearly is going to put an in-house SEO’s job, or an SEO agency’s contract, in jeopardy when organic search traffic (and …

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Understand about cloaking

Black hat methods include knowingly violating the terms of service for any engine, tool, or platform. The internal links of your website are important. They define the hierarchy of your website and they help your website visitors and search engines to find what they are looking for. Good website navigation …

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Can a techie truly understand canonical URLs

If so, your website might be running the risk of cloaking and could get penalized and even banned. Rather than having general anchor texts reduced to a few simple keywords, catch-phrases or sentences that describe the content of the links in more detail should be used. The reason social is …

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Deliver sustainable traffic to your website

A good rule of thumb is; do NOT expect to rank high in Google with content found on other, more trusted sites, and don’t expect to rank at all if all you are using is automatically generated pages with no ‘value add’. Good link earning begins with quality content …

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What everyone ought to know about canonical URLs

Make sure that every page has one call-to-action, so the goal of the page is clear. If you add multiple buttons, you lose the focus of the page and your visitors won’t get where you want them to go. Is this project a competitor trying to look like someone …

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Create a search marketing strategy based on landing pages

If content can be reproduced without much effort, then it is most likely not valuable, and if it is not valuable then it is a waste of your readers’ time. Although we’re nowhere near that point yet, the question has been raised as to whether Google’s increased focus …

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Search engine health checks should look at link bait

A URL is more important than you may think it is. Your website’s URL structure is like a math formula — when followed properly it will give you the right answer. Knowledge graphs, though complex, help to raise your content and website visibility. It’s OK to do promotion to …

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Difficult things about SEM

If you still think you want to tackle the SEO for your website, remember to take the time to find out how people are searching. So, they’re obscured and of course if you’ve been in the SEO industry for a while you know probably the most important ones …

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Expand your landing pages as necessary

One thing you want to pay attention to is the speed of your future website. You can easily check that on websites like Google PageSpeed Insights, or Pingdom. Make sure any SEO consultant you hire has years of real-world SEO experience. If it seems like it is, Google probably isn't …

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Hidden facts about inbound links

Develop a winning SEO strategy to stay ahead of competitors who let their sites fade away. all this would directly affect the site popularity or the time they spend in each page. Don't feel obligated to purchase a search engine optimization service. Some companies claim to "guarantee" high ranking for …

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Myths and misconceptions about inbound links

Headings give your web page structure and help search engines better determine what your page content is about. Keyword density is a tireless SEO myth. Offering you the chance to vary your content by talking about, well anything, that may relate to your products/services, will give you the opportunity …

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People still ask me about content and its importance today

There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization. Including your target keyword within your page title positively correlated with higher search rankings. You don’t have to …

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The power of inbound links.

If you're willing to vouch for links added by third parties (e.g. if a commenter is trusted on your site), then there's no need to use nofollow on links; however, linking to sites that Google considers spammy can affect the reputation of your own site. Every time, the algorithms …

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Keyphrase attractiveness

They do so by continuously tweaking search algorithms to provide a better experience for Google users. Is your website available in different languages or country versions? Awesome! Don’t forget to notify search engines of this. The search engines will then display the content of your website in the respective …

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Make that list bigger!

Among many factors that a search engine considers to rank the website, a backlink is one of the most important factors considered by the popular search engines to rank the website. If you have not done any link building, or have been stuck in the link building tactics of a …

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Focus on ROI Instead of link bait

By performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as well as higher on the list of results given when search engine users search for similar stuff on those various search engines. If it works for 91 …

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More importance is given to web 2.0

Guest posts can still be valuable from a PR/community-building perspective, but only if we approach those guest blogging opportunities with the right intentions. With your website already cleaned up and shining with outstanding quality content and internal SEO methods (keywords, meta tags, etc), you should have a strategy to …

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Write a 1000+ words article about domain authority

Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches. Always remember to find natural local keywords. Simply stuffing in unnecessary …

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Make sure you know exactly what you're doing with backlinks

Choosing keywords should be your first step when constructing a site. You should have the keyword list available to incorporate into your site text before you start composing it. To define your site keywords, you should use seo services offered by search engines in the first instance. One of my …

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The ultimate revelation of html

One of the ways to avoid bad backlinks is to perform a quick audit of the websites you intend to establish links on. It’s also important to include contextual links, or links within the body of content, to your site, as they are more SEO-friendly and attract more traffic …

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To get fast rankings, you need LSI

200-300 words on a topic by you or 1500 words on the same topic by someone else? Google consistently changes its preferences as to what it ‘likes’ in a website – this is relevant because when someone searches for a particular product or service on the internet, Google will choose which …

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Remember that web 2.0 make the web go round

You need to look at your website’s analytics to see what actually happens there. Basically, the content needs to flow naturally and contain useful content that is in line with the overall point of the page. If you were involved in link-building practices that clearly violate Google quality guidelines …

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Keywords in Special Places

The key, of course, is to optimize your evergreen content by including compelling CTAs. There are days when I feel like search engine optimization is moving faster than I can digest and I’ll never be able to stay up with modern SEO techniques and the constant changes brought forth …

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Remember that offsite SEO make the web go round

Although you may now have a fully optimized site, your domain authority is still more than likely not at the range you want it to be at. Short titles are likely lacking in enough information for both users and search engines. From the point of view of search engine optimization …

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Education is the best legacy when it comes to organic links

If they found your content valuable and optimized for certain search terms, they will reward you with a higher ranking in search results. Learning means excitement for your brain; think of it as a data party. Post regularly and build the trust of your users with content marketing. So content …

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How do you feel about metrics now?

Social media can be a useful tool in search engine optimization. When you write something new, tweet the link, encourage your followers to share the link and post it on social media sites. When a link is attached and sent around Twitter, real-time searches will be more successful for your …

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Understanding mobile search

It is responsible to take your website visibility to a higher position and keep you up above all your competitors. The URL parameter tools supply Google bots with information on how to handle URL with specific parameters. If you are using Bing, it comes with a tool that can help …

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Write about link building

Do follow links are defined as links, passing link juice to achieve a better page rank in search engines as it tells the search engine spiders to follow the particular link. These follow links are links that counts as ‘votes’, forcing SEO link juice and increasing the page rank of …

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Aligning your goals in relation to local search

Another great advantage that few people seem to pick up on when it comes to images, however, is that they can also bring in organic traffic of their own thanks to Google (and other search engines’ image search). Whenever possible, avoid changing URL structures. The easiest way to prevent broken …

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Takeaway tips for cloaking

One of the most effective ways to ensure that your website or online retail presence is optimised for the future of Google and other search engines is to take part in a professionally-run SEO Training Course. Keyword research can prove to be one of the most high return activities, not …

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The reason everyone loves metrics

Anyone with a site that provides useful content and has the right network can now drive organic traffic. It may surprise you that where your site is hosted has any impact at all on your search engine position. However, it is one of the most important decisions you will make …

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Top trends in keywords to watch

Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs). One thing’s for sure though, Google is getting smarter. It’s now much harder to take shortcuts or to pull the …

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Design + sitemaps = Greatness

After putting these changes in place, we recommend going back to Google’s PageSpeed Insights Tool and seeing how your speed grade has increased. Many times, unfortunately, the search engine may select the wrong one which can have outdated or incorrect information. There are a few things that feed into …

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Update your webmaster tools on a regular basis

To best understand your backlink profile, it makes sense to look at a few top level KPI’s such as the referring domains and IP’s, the country from where the backlink is coming from, and the Top-Level-Domain. Get into the habit of providing at least two internal links in …

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Take a customer focused approach to inbound links

You notice a spike in users or customers from a particular country or region. Understanding how to spot growth opportunities takes a keen eye and a taste for adventure. Recognizing quickly what’s working and what’s not is the most basic tenet of the growth hacker. Targeting highly sought-after …

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Use social sharing buttons as a matter of course

One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. The Google Webmaster Tool is a handy set of utilities that allows you to …

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I urge you to think about citations

Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. which is used to tell the browser the ratio or scale between the Website content and the viewport- the visible section within the browser. Long- tail keywords are very useful because they can …

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The infamy behind URLs

Therefore, location-based marketers should embrace social for mobile on paid and organic fronts. Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump quantity. You need to look at your website’s …

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Having fun with keyword research

Buyer personas are semi-fictional, generalized representations of your ideal customers. They help you understand your potential customers better, making it easier to tailor your content to their real needs. Obviously every one wants the number one position, but someone has to come second. Now this isn't so bad as, while …

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Never underestimate the influence of keywords

Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one. SEO will never be a one-size-fits-all exercise. The SEO world can feel a little like the Wild West, while most agencies offer a good and fair service there are some …

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