Keep a Record of All SEO Expenses

A well-structured and easy to read site allows search engines to navigate successfully. Considering the user experience for your customers before you build your site makes this process much simpler. Making content 3-clicks-away is advised, if users can’t find what they’re looking for they’ll return to Google …

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Lessons I learned about keyword research

The more accurate their results, the more often their search engine is used by the public, and the happier they are. There are a wide variety of ways of targeting PPC advertising to reach the audience most relevant to your products and services. That system had drawbacks what some black-hat …

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Questions to ask about anchor text

For years SEOs have focussed on the sharp end of the funnel. and for good reason: the search terms with transactional intent bring in revenue. Let’s be clear, these search terms should remain a staple of any website focussed on ROI. The focus of many website owners has definitely …

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Reasons why you cannot learn dynamic pages well

There are many on-page elements that go into optimizing a piece of content for the search engines – such as title tags, keyword placement, using multiple content types, topic modeling, etc. Content includes everything from press releases, blog posts and landing page content, to videos, articles and social media tweets. If …

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Define your goals with regards to hits

All of these techniques are well and good, but it is important to keep in mind that they work best in the context of the principles of good search engine optimization. The best key phrases would automatically fall into place naturally, as you write the article. And that’s what …

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Make a good use of SEM

The ways that people convert on mobile are a lot different than how they convert on a desktop. The customer journey has totally changed. They will generally return some result that needs attention. Remember that you are writing to engage and advice someone, not just to try and sell yourself …

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Find a simple guide to site submissions and read up about it

You’ve created a website and published it on the web, but now you’re probably wondering how people — the right people, those who’ll be interested in who you are and what you do — will find you. You’ve heard about search engine optimization, or SEO, but don’t …

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Generate interest, give information or persuade

You should also check out the demographic data of your audience. In Google Analytics, you can find more information under the “Audience” menu. Whatever shows up in the search results box has been searched for before meaning these long tail keywords could be very valuable. But remember these just give …

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I bet you didn't know this about link exchanges

The real goal of SEO is to create authority; and the faster you accomplish domain or page level authority for any website, the faster keyword conquests are realized and achieved. Mobile searches have become more common than ever; which is why it is imperative that you ensure the compatibility of …

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Google ranking factors can be affected by scraping

I don't care if you are creating a blog post, ecommerce store page or sales-landing page. It needs to be better than the rest, or else neither Google nor your audience will ever take note. What Google wants to see is authoritative and relatable links talking about your site. The …

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What your mum didn't tell you about content

Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign. Each webpage needs to have a unique title and you should try to include your primary phrase in every title of each page. For SEO to be successful …

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Learning about plugins is not difficult if you have a good teacher

There’s no actual “hacking” happening in growth hacking, unless the practitioners are donning their black hats off into the sunset. Use internal links with clear and informative anchor text. Contrary to popular belief, linking out to relevant external websites does not directly impact your search rankings. Check forums, online …

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Small but important things to observe about user generated content

Search engines need to provide relevant results to searchers (so that they’ll keep coming back to that search engine and be an audience for its advertising); and because searchers provide few clues about what they’re really looking for, we’ve seen that search engines use aggregate knowledge to …

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Have you thought about optimizing your TF-IDF scores?

This can be termed as thin content. Companies should consider how other reputable sources cover the chosen topic and related words that co-occur around that topic. Whereas SEO gains traffic naturally, SEM does it by purchasing ads on search engines. One of the biggest movements in the industry, at the …

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Launch a "Scholarship" contest or a giveaway campaign

The most common solutions to fix this consist of using absolute path URLs (including the “http://www.domain.com” portion) coupled with ensuring that canonical URLs always use the HTTP version. Create and submit sitemaps for each country in Google Webmaster Tools. This is only necessary if you’re using …

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Myths and misconceptions about nofollow links

In the past, some people tried to make their pages extra-relevant by using the keywords for which they want to get high rankings over and over again in their internal links. The idea was that a web page must be very relevant to a keyword if many other pages of …

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One important aspect is forums

At the beginning of a search, searchers narrow their queries, and then as the search progresses, searchers reformulate queries (often based on what results appear). Use the canonical tag when you want a page to remain accessible. If you’re not blessed with excellent writing skills, outsource this job to …

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Ways to tell you're suffering from an obsession with text links

They’re therefore considered to be “thin”. You can create a list of the best tools for increasing productivity, or a list of the best books covering productivity topics. Producing content for search engines is also content marketing, list building, and relationship marketing. Gone are the days of keyword stuffing …

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Difficult things about link exchanges

If you focus on building links that send real visitors to your website, you will soon find out that it does not matter if a link is nofollow or not. Building links that way will let to more targeted website traffic, and it will increase your web page rankings on …

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Poor navigation or information architecture

If you are trying to increase the visibility of your site all on your own, you are going to need to become a student of search engine optimization. There are several great books that you can read to begin to get introduced to the world of search engine optimization. A …

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Can forums really make a difference?

You need to put at least as much thought into the images you use as the content itself, as a poor visual choice can deter readers or even attract irrelevant readers, which is almost as bad. This is an extremely common issue with eCommerce websites. The following are the two …

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Emphasizing fast results by using meta tags

Though you can simply just add a tracking code to your web pages for website analytics tools to start measuring your web stats, Google Analytics (and products similar to it) have website plugins and add-ons that tremendously expand the reporting capabilities. Link building always paves the way for effective relationship …

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Everything you need to know about Google algorithms

This can have a devastating effect on bounce rate. What’s the first thing you do when you have a question? You should also focus on building internal links, as it can increase traffic on different pages of your website, which can send positive signals to Google. These techniques don …

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Having fun with cloaking

Make sure every page of your site contains at least several hundred words of helpful, well-written, relevant content; and optimize all your title tags and meta descriptions while you're at it. Search engines favor sites that follow SEO best practices and deliver consistent quality. Before you start with mobile optimization …

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Can plugins really make a difference?

In order to achieve this, it is important to have a higher ranking in the search engines or SERP (search engine result page) and then retaining that position. Integrate offline and online marketing activities to capitalize on your offline advertising efforts and to keep from losing potential customers that your …

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Google ranking factors can be affected by mobile search

Black hat methods include knowingly violating the terms of service for any engine, tool, or platform. You should not only use social networks to acquire potential new customers, generate leads and build brand awareness, but also keep in mind the SEO benefits of having a brand presence on social networks …

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Things you most likely didn't know about mobile search

Google’s related searches can also help businesses understand their audience and ensure they can be found for relevant searches. Even if your site hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping you from receiving all the search engine …

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Beginner's guide to bread crumbs

Search engine results are in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published. That means you'll probably notice a normal ebb and flow in your site rankings, especially if you're lower down in the …

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Find a simple guide to SEO campaigns and read up about it

Don’t try to improve your website’s reputation by buying links or deliberately sharing links. Google has become very good at detecting these types of manipulative measures. It means that you risk falling heavily down in the rankings and it can destroy much of what you have spent time …

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Invest in dynamic pages

The higher the quality of your backlinks, the higher your search rankings. As search marketers, we must first gain trust to get a web form fill or conversion. Web pages containing matching verbiage will have lower visibility in searches. Google started penalizing mobile unfriendly sites in 2015. And they’re …

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Layout, formatting and quality combine to make great SEO

Google itself has given clear indications that the future of search is going to be targeted towards mobile devices, and technology like Siri and Cortana are really pushing the importance of mobile and long-tail keyword optimised pages. It’s important to understand that digital marketing does only apply to your …

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Reasons that people rely on keyword stuffing

When people search for information online, they’re looking for content that will satisfy whatever need they may have. Over the last decade, Google has narrowed down its focus to ensure that it satisfies user experience at all cost. Focus on building trust as opposed to trying to bend and …

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Concentrate on actionable dynamic pages

Googlebot is the name of Google’s web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. The first thing that has to be considered, when planning your website content, is target audience. You have to …

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Expand your quality as necessary

After the work to check the technical and on-page elements of a site, earning attention, and the links they bring, is a key part of most SEO campaigns. As Google clearly moves towards ranking websites more based on inbound link metrics (such as Domain Authority), websites with less inbound link …

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Myths and misconceptions about meta tags

Meta Tags are generally comprised of the Title Meta Tag, Keyword Meta Tag and the Description Meta Tag. Research shows that data-heavy content gets linked much more frequently as compared to opinionated content. If a blog or web site doesn’t use the NoFollow tag, the search engines acknowledge the …

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Search marketing implications related to widgets

User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords. If you don’t already have an account for Google Webmaster, make sure that you create one! You find high quality content on the Internet and then you compile the links on your own …

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The secret behind organic links

Companies that repeatedly add links to directories are also more likely to be seen as spamming, which raises automatic red flags with the search engines. Do better keyword research and understand search intent to connect the dots between your content and your audience’s needs. cause a few issues. Search …

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Focus on ROI Instead of javascript

Basically, when a reputable site links to your page, you gain credibility by association. The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the content. SEO is …

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Quality over quantity when it comes to link building

Being aware of how SERPs work, having an understanding of user intent, utilizing Google’s AMP, designing a responsive site as well as tracking the analytics of your desktop and mobile sites separately are great ways to begin or better your mobile strategy. Understanding your audience and the entire consumer …

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Write about SERPs

Search engines are the key to making your site more than a fading mirage in the desert. Understanding the background, context and the continuing development of major digital marketing evolutions such as these can help you better prepare for the future of search engine optimisation, and you can pre-empt these …

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Carve out time for concentrating on search queries

cause a few issues. Ideally, you want to include your targeted keywords in your headings, but not in every subheading as that will often cause these headings to become unreadable or repetitive. SEO is an invaluable strategy for one’s business and should not be ignored. Be patient and look …

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Hidden facts about citations

If you focus on building links that send real visitors to your website, you will soon find out that it does not matter if a link is nofollow or not. Building links that way will let to more targeted website traffic, and it will increase your web page rankings on …

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Mapping Your Products and Services

To maintain a healthy website, do an overall audit of your underperforming blog content or articles to determine what to keep, what to make more robust, and what to remove. A so-called website blocker is something that prevents search engines from accessing the site A big part of effectively writing …

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Little known ways to improve positioning through the use of LSI

SEO practitioners, before deploying any given tactic, will ask first, “Will this increase my rank in the SERPs?” And if the answer appears to be yes, then the tactic is executed. Customers are looking for answers to their questions – it’s that simple. That’s really easy, easy answer: it …

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