Can a techie truly understand backlinks

Common approaches to fixing this problem are to either canonicalize both to a single version or 301 redirect one version to the other. You do not need to avoid talking about a topic altogether, but link to the most relevant page when you do so. To get you started on …

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Get included in local search engines

Momentum means running programs with discipline and consistent growth month after month. Whether it's your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog, so take advantage However, the phrases ‘organic coffee beans’ and ‘best coffee …

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Having fun with hits

Ahrefs and Moz and very precious Screaming Frog SEO Spider. Every subdomain on your site should have a robots.txt file that links to a sitemap and describes any crawler restrictions. Engage in guest blogging outreach and provide content to sites that share your audience to build links that will …

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More importance is given to link research

The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. There are two types of backlinks. Firstly, a backlink could be from an external website that links to a page on your site. Secondly …

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More focus is put on bread crumbs

Experimenting requires thoughtful tinkering. Search engines also take into account the traffic generated by links from social networks. It is assumed that these so-called “social signals” can influence a website’s ranking at least when search queries relate to something current. When you think about hackers breaking into your website …

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Provide value information rooted in your initial strategy

Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue, and long-term value. Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure …

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Write about forums

What are little known facts that a shopper for that product or service should know? In Google’s never-ending quest to find the most valuable websites for searchers, they will always work to make sure the pages that answer questions and provide unique information appear over those that do not …

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Discover the connection between user experience mobile search

Google has been trying to understand social. Both Search Console and Google Analytics have a huge range of features to help you sift through your website data and figure out how your site is performing, and you’ll find a variety of resources online, particularly from Google, to help you …

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This year will be the year of keyword stuffing

When it comes to search engine optimisation the information available can be a minefield. Repetition is key to this type of research. Your keyword list should be a living document that you check and update at least once a month. Doing this will ensure that you are always doing keyword …

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When your use of googlebot crawlers becomes obsessive

Before entering a new market, it’s crucial to do a proper market analysis and identify the opportunities and threats that you could encounter. In short, content flagged as “thin” is not inherently bad; however, it is almost always less valuable to visitors as unique, carefully written content. Use it …

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Reasons that marketers love Google algorithms

If you’re looking for some great ideas, you can visit Quora (link is external) , which features frequently asked questions; find questions relating to your field and answer them in your content. You can also visit Buzzsumo (link is external) to check out other writers’ work and then create something …

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Tell me more about widgets

Just ask MySpace. Search engines scour the Internet to find keywords and clues to match search results, but if your website isn’t giving them the right clues, your SEO efforts will take a dive. Ultimately understanding your audience, competition and keyword options will play a major role in your …

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Invest in link research

Use keywords in the URL of your page. Using a website URL that’s full of symbols and numbers will hurt your ranking since most people aren’t searching for numbers or symbols. You will receive more traffic by giving your site relevant keywords. If you're not adding value, then …

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Self-publishing Parasite SEO based purely on web portals

A piece of content should be organic and genuinely helpful. Redesigning your site gives you the perfect opportunity to make sure your URLs are optimized for UX and for search engines. Your URLs play a significant role in your SEO success. Your URLs must contain targeted and relevant keywords. Many …

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Understand about white hat SEO

Having quality inbound links is thus, a crucial SEO technique that only increases the authority and credibility of your website. SEO can help a growing startup establish its presence and meet business goals. Clearly, keywords are important. They always have been and they always will be. Search engines like Google …

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The reason everyone loves page rank

While an exact-match domain can still rank as well as a traditional domain, they are at a higher risk for being marked as spam and are viewed as being less trustworthy. SEO, that is ethical and organic, takes serious time. Anyone that claims otherwise is just looking to take your …

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Consider mobile search at the inception

As an e-tailer, you can give search engines detailed product information to display – such as price, availability, and review ratings – right on the search page. Sometimes Google will send a message to you via Google Search Console about a manual action due to detecting low-quality pages or shallow pages on …

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Everything you need to know about dynamic pages

Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches Failure is fine, but denial is not. By studying the needs …

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How to focus on SEM

Keeping your website’s standards as high as possible and giving your customers more than they expect will make sure that you get your reviews. While variety is the spice of life, changing things up too much on your website won’t help it rank in search engines. Of course …

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How many clicks get the results on Google's first results page?

Additionally they also usually have low competition due to their specificity; however this comes at the cost of low search volume. RankBrain is one of the “hundreds” of signals that go into an algorithm that determines what results appear on a Google search page and where they are ranked. Anyone …

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Quick tips regarding link building

Have you ever searched for a business name or individual on Facebook’s search bar and couldn’t find them? Long-Tail Keywords – Long-tail keywords are designed to target an extremely specific search query. Now's the time for any local business to raise its game. Do they go back to Google …

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Carve out time for concentrating on domain authority

A common misconception about SEO is that it’s a one and done practice. If Google and the rest of the search engines trust you and they respect the content you produce, you’ll climb the search rankings. There’s no shortcut to ranking on the first few pages of …

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I bet you didn't know this about citations

It is, instead, the result of dozens of different factors. In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu …

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Types of site changes brought on by widgets

Google also takes extra focus on the anchor texts. Just like the page content, the backlink anchors help to tell Google what the pages are all about. They do so by continuously tweaking search algorithms to provide a better experience for Google users. By adding modifiers like “best”, “guide” or …

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Latest developments in scraping

Longer content tends to rank significantly higher on Google’s first page. Make sure all of your articles have 1000+ words of useful content. Longer content helps you rank better for your target keyword and brings in more long tail traffic. Focus on keywords that have higher search volume but …

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The benefits of citations to your search marketing strategy

In 2012, Google began to penalise any site found with bad backlinks and alongside this, it can ban your business from Google Adsense. This means that anyone with links gained unethically through black hat SEO tactics, for example, paid link building, overuse of affiliate links and duplicate content to get …

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Can a techie truly understand bread crumbs

The glitz, the glam, the glorious design elements that make your website look like a million bucks … When contemplating a website redesign, it’s easy to focus only on those features that are appealing to the eye. But to ensure your new site will truly resonate with your target audience …

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The mysterious world of link building

Search engines need to provide relevance in their results, both in terms of the particular page with the link and the content that goes around the link. Take into account both the quantity and quality of backlinks to your site when link-building. Appropriate use of headers are not only helpful …

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High advertisement ratio can be mitigated by using LSI

If you can create content that grabs your readers attention, answers their questions and drives incoming links, you can finally start seeing some tasty search engine positions. Many questions consumers ask these apps are questions on what services are nearby. This concept has been highlighted and evangelized by Rand Fishkin …

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How to really understand walled garden sites

Ask any SEO experts, he or she will tell you off-page SEO is one of the key elements to a good Google rankings. The latest Panda update has much the same purpose as the original – giving better rankings to websites that have useful and relevant content, and penalising sites that …

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Take care when dealing with static pages

Search engines are ranking pages for a given query and including links that are relevant and semantically (synonyms, close-variants and tangentially-related phrases) related to the topic. The type of traffic we want to build is the type that will compound and will never go away. We want to create traffic …

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More importance is given to walled garden sites

SEO isn’t an exact science. Unfortunately, Google hasn’t given us a comprehensive list of ranking factors. Considering that Google has around 200 major ranking factors, and as many as 10,000 sub-signals, we can’t possibly know every single aspect of their algorithm. Click submit and see if …

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The reason everyone loves backlinks

Leads generated from SEO close at an average of 15% which is 12% higher than the conversion rate for outbound leads. Instead of writing stellar content, we are going to steal links (that’s what it’s called) from our competition. SEO and growth hacking share a common root — the …

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Understanding conversion rates

Depending on your CMS, you can create a separate Google search results headline to the one that appears on your website. For the majority of websites, you can achieve this through the metadata section of an article and changing the ‘page title’ section. It essentially means you can go a …

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Want to see LSI in action?

Contrary to popular belief, linking out to relevant external websites does not directly impact your search rankings. In Google’s eyes it is thought to be that ‘thin’ and ‘low quality’ are synonymous. It’s imperative to first examine which search engine optimization areas will need oversight for an SEO …

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More importance is given to SEM

Violating your first implied agreement with someone does not build trust; it builds bad user experiences, which can, in extreme cases, spill over to social media. Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy …

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Everything you need to know about conversion rates

You aren’t just desperately trying to attract any kind of viewer – you want relevant visitors who are likely to connect or engage with your business. It's a given for most SEOs that if there's an image on a page, you should use ALT text on it with relevant keywords …

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Couch potato SEO

Social sends traffic and often gets indexed, so — recognized or not — it directly impacts search. Especially for a new website, it is important to get backlinks as they help in the faster discovery and indexing of your site. This can be difficult because you always have to stay on top …

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Invest in indexed pages

Only for marketing needs, different titles are resorted. Zorro is the only exception to this; he wore black. Google has given significant backing to its Accelerated Mobile Pages initiative too, and the evidence so far suggests it is paying off. To add a map to your website, you need to …

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Lets look at our approach to non reciprocal link

SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term. As you spend time identifying your target audience and conducting keyword research, you’ll begin to uncover long tail keywords that will help you …

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Tell me more about 301 redirects

Your content needs to come together in such a way that it shows a search engine that you are an authority on a given topic. More importantly, it has to quickly answer the questions your customers likely have about you and your products. It takes time to create high-quality content …

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