Education is the best legacy when it comes to analysis

It is natural to want to talk in your terminology and not that of your visitor. Companies who sell in a B2B environment typically write content with their product names and internal terminology. Correct optimisation of the page also needs to be done for the search engine to understand the …

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Focus on ROI Instead of forums

If your site saw a significant drop in rankings after you made updates (that involve cutting out and removing content), it is possible that Google is under the impression that your content is thin and not as unique to searches. Longer posts (1,500 words +) also enable you to provide …

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It’s a win-win strategy with an emphasis on bounce rates

SEO heresy though it may sound, shoving ALT text on every image, even if no actual information is given, is annoying from an accessibility point of view - people with screen readers don't want to hear the information twice (once from the text, once from the ALT text). The content and …

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One important aspect is meta tags

Search engines want to deliver the best results to searchers based on the search terms visitors enter. These days, the search engines are sophisticated enough to know whether or not the content is valuable to users. Despite previous assumptions, a link from a 301 redirected page shouldn’t lose any …

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Understand about link research

Amazing content—evergreen or not—is highly likely to generate ongoing interest, engagement, links, and traffic, leading to increased sales/conversions and brand awareness. If I can tell this, so can Google. When avoiding thin content penalties, duplicate content must be evaded at all costs. How do your competitors drive …

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Pay attention to dynamic pages

It’s usually a blend of search engine hosted tools, third-party testing tools, and automation tools. They don’t understand that it has an impact, how to leverage it, what to do with it, why it has the value that it has, and frankly why you can charge someone $5 …

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The hidden agenda behind SERPs

I doubt it, but I’m sure you’ve been asked if you’ve “Googled” something. Every business can harness the power of SEO to drive more traffic to their websites, and increase leads and revenue. Audit your site using tools such as Google’s PageSpeed Insights or Pingdom’s …

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Go long-tail and forget link bait

Give more than the generic details the manufacturer offers. Some influencers can reach millions of people within seconds, this is by far the best way to increase branded search. Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. If you want to populate …

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Takeaway tips for web 2.0

Internal search result pages are produced when someone conducts a search using an eCommerce website’s internal search feature. That’s the hurdle every business owner faces after creating a website. From news aggregation to data segmentation, many essential functions of the SEO brain-trust call for automation. Social shares are …

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Bucket brigades based on walled garden sites

If a given site targets users in a particular location, webmasters can provide Google with information that will help determine how that site appears in its country-specific search results, and also improve Google search results for geographic queries. If the analytics tools were deployed prior to an SEO’s arrival …

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Education is the best legacy when it comes to stickiness

Whereas SEO gains traffic naturally, SEM does it by purchasing ads on search engines. Search engines have no trouble finding the homepage for the blog. A proper SEO makes a website rank in the first page of SERP. The job of an SEO specialist doesn’t stop with a couple …

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How to survive your first encounter with content

According to released research, Google is providing a direct answer within its browser to around 20% of total search engine queries. Ensure that all published and indexable content on your website is strong and provides value to a user who might view it. Let’s not forget the speed of …

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Learning about ROI is not difficult if you have a good teacher

The truth about improving website search engine rankings is writing content that people are searching for and actually want to read. To understand SEO, you need to understand search engines. A search engine is a piece of software that crawls the internet and indexes its pages in order to provide …

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Bucket brigades based on RSS feeds

A headline is usually the first thing we notice when accessing a search engine, and this reminds us that a headline should be: valuable, relevant, simple and appealing. SEO Agencies base their understanding of search engine algorithms on a set of parameters which have been shown to work on other …

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Things about Google algorithms you have to experience yourself

Case studies drive more traffic and improve page rankings. Research-based content is preferable, because it’s backed up by actual proof. Offsite references, reviews, and social links play a role in how your content performs on search engines. Inbound links to your site are still important, and so is a …

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Things your competitors know about RSS feeds

When your business information is consistent across different listings and pages, it verifies for both search engines and patients that you are who you say you are. Industry-relevant links are often the easiest links for small business owners to acquire. Many of them simply involve asking your existing contacts at …

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Wait. Are site submissions really that simple?

Having no website presence can make you miss out on numerous opportunities for your business, but having a negligible presence won’t do you any good either! Whenever a user searches the web for a particular keyword, they are basically in the hunt mode. At this hunt mode, the users …

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Remember that metrics make the web go round

If they struggle to find relevant search results within your site, they may return to Google to find someone whose site is easier to use; Though some desktop SEO tactics are the same for mobile SEO, Mobile SEO and desktop SEO are two different, separate entities. Good meta descriptions include …

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Take care when dealing with domain authority

To make a website stand out in the depth of the internet is the hardest job for everyone who runs an online business. There’s no magic recipe that can be applied and give sustainable results. However, search engines tend to reward those websites that bring a real value to …

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The worst advice I've heard about keyword stuffing

Don't make the mistake like many webmasters do in targeting one main keyword for the entire website. The smart approach to SEO and positioning is to target a list of low competition, moderate demand keywords and rank well for them. This would potentially drive more targeted traffic, than to blindly …

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Boost site speed and utilise comment spam

If your content is valuable and is also optimized perfectly for the search engines, you will experience better organic search results. After signing for a Google Analytics account, it is important to carefully set your Google Analytics so that all visitors’ actions are tracked down for analysis. Though you can …

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Useful tips from experts in javascript

If you can’t meet a visitor’s need on that page, direct them to a page (or even another site) that can. The user will greatly appreciate it and your webpage’s authority will be boosted. One good way to know what’s coming in the world of SEO …

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Make gateway sites a priority

The personal reputation has become a crucial aspect. These bots follow links on the pages and then index them into Google’s database, which runs into trillions of pages and is more than 100,000,000 gigabytes in size. Aside from the examples that Google has given as to what …

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When auditing your site, take time to think about analytics

A canonical URL, sometimes referred to as a "canonical tag," is an HTML attribute that tells search engines where to assign the search value, or "link juice," for pages with duplicate or very similar content. This is where most online advertisements are charged by the number of clicks that result …

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The first indication should be reporting

When search engines were first introduced in the 1990s, they relied on “keywords” to help navigate the content of each website. In this connection, it should be important to remember what all a search engine can crawl: Building relationships is extremely important when it comes to organic SEO, and it …

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Education is the best legacy when it comes to sitemaps

Content marketing has become a major player concerning SEO in the past few years. Interesting, useful and original content has become an important ranking factor in Google algorithms. Aside from the examples that Google has given as to what constitutes thin content, keyword stuffing is another serious issue that can …

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Tell me more about link bait

We all have a certain amount of storage space on our personal computers – the same goes for even the biggest of search engines. Only the better optimised pages will be able to stick around a search engines’ rankings – people even resort to tricks in an attempt to attract the bots …

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The reason everyone loves link exchanges

While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality. If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you’re already on your …

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Discover the connection between user experience gateway sites

Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue, and long-term value. Authority relates to the link profile of any site. But not just the number of links. That bears little importance. There is …

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I bet you didn't know this about widgets

Many small business owners balk at video marketing because they think that their business isn’t “video worthy”. But if lawyers and instant coffee brands can have a YouTube channel there’s no reason you can’t either. Even better than the traffic you get from video websites are the …

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Take care when dealing with widgets

You can track your site’s progress and analyze performance by using any available online tool like PageSpeed Insights (link is external) . Through this tool, you can identify ways to increase the speed of your site and make it more mobile-friendly. There is nothing like this in Google. Real SEO …

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Here's what industry insiders think about Google algorithms

At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links. There are plenty of different ways to get links from local businesses, including hosting local events or even sponsoring a local sports team. Why can …

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Take a customer focused approach to social media

User signals are behavioral patterns of users which Google uses to establish the rankings of your website in the search results. For instance: users click on a result in the search engines and after that, they immediately bounce back to Google. This is a signal that the website does not …

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Bucket brigades based on long tail search

If you’re looking for some great ideas, you can visit Quora (link is external) , which features frequently asked questions; find questions relating to your field and answer them in your content. You can also visit Buzzsumo (link is external) to check out other writers’ work and then create something …

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SEO page title best practice

Duplicated material is common on large websites or companies with numerous sites, which include businesses that have different sites for each location/branch or publishers that run hundreds of sites. Content: In the texts on the website, the keyword is used practically in every sentence. Tell beginners what they need …

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What everyone ought to know about web portals

You have to keep in mind that in order to have people purchase or sign up with your products and services, you have to convince them first. You would know if a person is almost convinced if he is constantly revisiting your site from time to time. To have a …

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Improve engagement by utilising splogs

All of these areas come together to make a product what it is they all have an impact on the final product which ultimately then has an impact on the work that an SEO does so you have to be aware of these things. Go through all your pages and …

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Write about static pages

Look for aspects of your industry that have been the same from the beginning. Some users might link to your page using the URL of that page as the anchor text. If your URL contains relevant words, this provides users and search engines with more information about the page than …

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Fun with webmaster tools for now

All websites stand to benefit from SEO. Some webmasters attempt to improve their pages’ ranking and attract visitors by creating pages with many words but little or no authentic content. There aren’t many free, intuitive programs that give you the kind of super-valuable information that Google Analytics (GA) does …

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Are search volumes affected by URLs

Also consider linking new pieces of content to some of your high-ranking organic stalwarts. This proverbial ‘sharing of the search value love’ will bestow your newly-created piece of content with an early boost in ratings before its even begun to generate search value of its own. So, there’s a …

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