Facts about text links that will make you think twice

SEO (Search Engine Optimization) represents the process of optimizing the complete content on the website (including its code) for web browsers, with the aim of increasing the visibility of the website through organic search. Sometimes these pages can be duplicates of others, sometimes they can have partially written content, and …

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Put aside subjectivity and focus on the facts

Search engine optimization is a sure way to boost your site rankings on search engines if you know exactly how to go about it. You are sure to benefit from taking the advice in this article. Each tip has been tested by those who have succeeded in reaching the rankings …

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A few words on non reciprocal links

We believe it’s because getting a link to an in depth piece of content is much more natural than a product / service page. Have you ever had someone ask you if you “Yahoo’d” something? If your current website isn’t using HTTPS then you should start scoping out …

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Concentrate on actionable html

that would be a long-tail keyword, whilst eCommerce Providerr would be a more traditional (and fairly ineffective) keyword. If this is the case, you need to collect and consolidate redundant information so that it will live on just one or a very small number pages that are relevant to that …

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Make hits the main focus of your marketing tactics

Think about SEO from the perspective of the minds behind Google. Through deep learning, the goals of the developers behind Google is to generate search results that genuinely benefit the user. Keywords as the first word in a domain name will boost your traffic a little. Using a country TLD …

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Focus on ROI Instead of forums

If your site saw a significant drop in rankings after you made updates (that involve cutting out and removing content), it is possible that Google is under the impression that your content is thin and not as unique to searches. Longer posts (1,500 words +) also enable you to provide …

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The hidden agenda behind SERPs

I doubt it, but I’m sure you’ve been asked if you’ve “Googled” something. Every business can harness the power of SEO to drive more traffic to their websites, and increase leads and revenue. Audit your site using tools such as Google’s PageSpeed Insights or Pingdom’s …

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Remember that metrics make the web go round

If they struggle to find relevant search results within your site, they may return to Google to find someone whose site is easier to use; Though some desktop SEO tactics are the same for mobile SEO, Mobile SEO and desktop SEO are two different, separate entities. Good meta descriptions include …

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Useful tips from experts in javascript

If you can’t meet a visitor’s need on that page, direct them to a page (or even another site) that can. The user will greatly appreciate it and your webpage’s authority will be boosted. One good way to know what’s coming in the world of SEO …

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Education is the best legacy when it comes to sitemaps

Content marketing has become a major player concerning SEO in the past few years. Interesting, useful and original content has become an important ranking factor in Google algorithms. Aside from the examples that Google has given as to what constitutes thin content, keyword stuffing is another serious issue that can …

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Take care when dealing with widgets

You can track your site’s progress and analyze performance by using any available online tool like PageSpeed Insights (link is external) . Through this tool, you can identify ways to increase the speed of your site and make it more mobile-friendly. There is nothing like this in Google. Real SEO …

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What everyone ought to know about web portals

You have to keep in mind that in order to have people purchase or sign up with your products and services, you have to convince them first. You would know if a person is almost convinced if he is constantly revisiting your site from time to time. To have a …

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Write about forums

What are little known facts that a shopper for that product or service should know? In Google’s never-ending quest to find the most valuable websites for searchers, they will always work to make sure the pages that answer questions and provide unique information appear over those that do not …

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This year will be the year of keyword stuffing

When it comes to search engine optimisation the information available can be a minefield. Repetition is key to this type of research. Your keyword list should be a living document that you check and update at least once a month. Doing this will ensure that you are always doing keyword …

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Invest in link research

Use keywords in the URL of your page. Using a website URL that’s full of symbols and numbers will hurt your ranking since most people aren’t searching for numbers or symbols. You will receive more traffic by giving your site relevant keywords. If you're not adding value, then …

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Consider mobile search at the inception

As an e-tailer, you can give search engines detailed product information to display – such as price, availability, and review ratings – right on the search page. Sometimes Google will send a message to you via Google Search Console about a manual action due to detecting low-quality pages or shallow pages on …

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Everything you need to know about dynamic pages

Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches Failure is fine, but denial is not. By studying the needs …

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Quick tips regarding link building

Have you ever searched for a business name or individual on Facebook’s search bar and couldn’t find them? Long-Tail Keywords – Long-tail keywords are designed to target an extremely specific search query. Now's the time for any local business to raise its game. Do they go back to Google …

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I bet you didn't know this about citations

It is, instead, the result of dozens of different factors. In an SEO scenario, Google likes to trust sites that have links from high quality, relevant sources. For example, large news websites don’t generally link to an untrusted source, nor do top quality industry blogs or university or .edu …

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How to really understand walled garden sites

Ask any SEO experts, he or she will tell you off-page SEO is one of the key elements to a good Google rankings. The latest Panda update has much the same purpose as the original – giving better rankings to websites that have useful and relevant content, and penalising sites that …

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The reason everyone loves backlinks

Leads generated from SEO close at an average of 15% which is 12% higher than the conversion rate for outbound leads. Instead of writing stellar content, we are going to steal links (that’s what it’s called) from our competition. SEO and growth hacking share a common root — the …

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Understanding conversion rates

Depending on your CMS, you can create a separate Google search results headline to the one that appears on your website. For the majority of websites, you can achieve this through the metadata section of an article and changing the ‘page title’ section. It essentially means you can go a …

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More importance is given to SEM

Violating your first implied agreement with someone does not build trust; it builds bad user experiences, which can, in extreme cases, spill over to social media. Some websites (on entering them) request a malware installation. These kind of websites are categorized separately by Google, as they can sense something fishy …

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Invest in indexed pages

Only for marketing needs, different titles are resorted. Zorro is the only exception to this; he wore black. Google has given significant backing to its Accelerated Mobile Pages initiative too, and the evidence so far suggests it is paying off. To add a map to your website, you need to …

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Lessons I learned about keyword research

The more accurate their results, the more often their search engine is used by the public, and the happier they are. There are a wide variety of ways of targeting PPC advertising to reach the audience most relevant to your products and services. That system had drawbacks what some black-hat …

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Define your goals with regards to hits

All of these techniques are well and good, but it is important to keep in mind that they work best in the context of the principles of good search engine optimization. The best key phrases would automatically fall into place naturally, as you write the article. And that’s what …

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Make a good use of SEM

The ways that people convert on mobile are a lot different than how they convert on a desktop. The customer journey has totally changed. They will generally return some result that needs attention. Remember that you are writing to engage and advice someone, not just to try and sell yourself …

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What your mum didn't tell you about content

Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign. Each webpage needs to have a unique title and you should try to include your primary phrase in every title of each page. For SEO to be successful …

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One important aspect is forums

At the beginning of a search, searchers narrow their queries, and then as the search progresses, searchers reformulate queries (often based on what results appear). Use the canonical tag when you want a page to remain accessible. If you’re not blessed with excellent writing skills, outsource this job to …

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Ways to tell you're suffering from an obsession with text links

They’re therefore considered to be “thin”. You can create a list of the best tools for increasing productivity, or a list of the best books covering productivity topics. Producing content for search engines is also content marketing, list building, and relationship marketing. Gone are the days of keyword stuffing …

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Everything you need to know about Google algorithms

This can have a devastating effect on bounce rate. What’s the first thing you do when you have a question? You should also focus on building internal links, as it can increase traffic on different pages of your website, which can send positive signals to Google. These techniques don …

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Having fun with cloaking

Make sure every page of your site contains at least several hundred words of helpful, well-written, relevant content; and optimize all your title tags and meta descriptions while you're at it. Search engines favor sites that follow SEO best practices and deliver consistent quality. Before you start with mobile optimization …

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Reasons that people rely on keyword stuffing

When people search for information online, they’re looking for content that will satisfy whatever need they may have. Over the last decade, Google has narrowed down its focus to ensure that it satisfies user experience at all cost. Focus on building trust as opposed to trying to bend and …

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Search marketing implications related to widgets

User-generated content (UGC) sites and communities are two of my favourite places to find untapped keywords. If you don’t already have an account for Google Webmaster, make sure that you create one! You find high quality content on the Internet and then you compile the links on your own …

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Mapping Your Products and Services

To maintain a healthy website, do an overall audit of your underperforming blog content or articles to determine what to keep, what to make more robust, and what to remove. A so-called website blocker is something that prevents search engines from accessing the site A big part of effectively writing …

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Search engine health checks should look at reporting

Thin content is usually very short, without unique information to make it stand out from the crowd. Some may view this is as revenue displacement, but it clearly is going to put an in-house SEO’s job, or an SEO agency’s contract, in jeopardy when organic search traffic (and …

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Deliver sustainable traffic to your website

A good rule of thumb is; do NOT expect to rank high in Google with content found on other, more trusted sites, and don’t expect to rank at all if all you are using is automatically generated pages with no ‘value add’. Good link earning begins with quality content …

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Difficult things about SEM

If you still think you want to tackle the SEO for your website, remember to take the time to find out how people are searching. So, they’re obscured and of course if you’ve been in the SEO industry for a while you know probably the most important ones …

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Myths and misconceptions about inbound links

Headings give your web page structure and help search engines better determine what your page content is about. Keyword density is a tireless SEO myth. Offering you the chance to vary your content by talking about, well anything, that may relate to your products/services, will give you the opportunity …

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The power of inbound links.

If you're willing to vouch for links added by third parties (e.g. if a commenter is trusted on your site), then there's no need to use nofollow on links; however, linking to sites that Google considers spammy can affect the reputation of your own site. Every time, the algorithms …

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The ultimate revelation of html

One of the ways to avoid bad backlinks is to perform a quick audit of the websites you intend to establish links on. It’s also important to include contextual links, or links within the body of content, to your site, as they are more SEO-friendly and attract more traffic …

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Remember that offsite SEO make the web go round

Although you may now have a fully optimized site, your domain authority is still more than likely not at the range you want it to be at. Short titles are likely lacking in enough information for both users and search engines. From the point of view of search engine optimization …

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Aligning your goals in relation to local search

Another great advantage that few people seem to pick up on when it comes to images, however, is that they can also bring in organic traffic of their own thanks to Google (and other search engines’ image search). Whenever possible, avoid changing URL structures. The easiest way to prevent broken …

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Use social sharing buttons as a matter of course

One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. The Google Webmaster Tool is a handy set of utilities that allows you to …

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The infamy behind URLs

Therefore, location-based marketers should embrace social for mobile on paid and organic fronts. Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump quantity. You need to look at your website’s …

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Expand your backlinks as necessary

In business, every strategy and campaign must yield measurable, significant ROI. If it is something that won’t help grow your business, you won’t do it. Because the ROI from SEO is slow in arriving, many small business owners feel that SEO doesn’t have any significance and therefore …

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