This year will be the year of javascript

Backlinks give the impression that you're an authority in your given industry. Not only are generic keyword lists the opposite of unique, engaging content, they will also hurt your business' credibility in the eyes of your clientele, making it appear to be little better than a run-of-the-mill email spammer in …

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Things your competitors know about cloaking

Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other factors. There is not a one size fits all approach to SEO and what works for one business may not work for …

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Unexpected ways blogs can help with getting your website noticed

Choose your keywords carefully, and keep user intent as your primary goal. Keywords need to flow naturally within this helpful content, otherwise it leads to a terrible user experience. Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type …

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The steps needed for putting meta tags into action

More and more, the Search Engines are starting to consider social media references as important signals about your website and your company in general. When avoiding thin content penalties, duplicate content must be evaded at all costs. SEO will never be a one-size-fits-all exercise. The optimization process takes place in …

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How to survive your first encounter with bounce rates

Truly though, having a blog with built-in social sharing and as-you-type SEO recommendations definitely helps. With or without that kind of technology, however, there are some steps you can take to leverage the growing use of social search. To sum it up, SEO is difficult because search engines are always …

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Define your goals with regards to conversion rates

Having your site in the top 10 is like having your store right on Main Street or near the entrance of the largest shopping mall in human history. SEO is all about ranking high on search indexes, which can’t happen without you creating new, quality content. As you create …

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Emphasizing fast results by using webmaster tools

There are a number of ways to get relative monthly search volume, but what remains the easiest is using Google keyword planner (the replacement for the now deprecated keyword tool). When it comes to word count, you need to understand that it is quite tiresome to read long articles on …

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The best advice I've listened to about plugins

There is an argument that you should add canonical tags to the content, but telling Google that one URL is canonical only to link to a number of other versions is not a solution, but prolonging and complicating the issue further. Apparently, it seemed there is no such difference between …

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Meaty meta descriptions may affect your link building tactics

By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. Link reclamation can help you get fresh links by finding broken links to your site and having the publisher fix …

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The steps needed for putting blogs into action

You have to always be proactive and look for new ways to improve your strategy. When you are trying to get more links you need to think about quality, not all links are created equal and links from low quality sites will have little or no impact on your rankings …

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Education is the best legacy when it comes to analysis

It is natural to want to talk in your terminology and not that of your visitor. Companies who sell in a B2B environment typically write content with their product names and internal terminology. Correct optimisation of the page also needs to be done for the search engine to understand the …

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Go long-tail and forget link bait

Give more than the generic details the manufacturer offers. Some influencers can reach millions of people within seconds, this is by far the best way to increase branded search. Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. If you want to populate …

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Learning about ROI is not difficult if you have a good teacher

The truth about improving website search engine rankings is writing content that people are searching for and actually want to read. To understand SEO, you need to understand search engines. A search engine is a piece of software that crawls the internet and indexes its pages in order to provide …

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Things about Google algorithms you have to experience yourself

Case studies drive more traffic and improve page rankings. Research-based content is preferable, because it’s backed up by actual proof. Offsite references, reviews, and social links play a role in how your content performs on search engines. Inbound links to your site are still important, and so is a …

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Things your competitors know about RSS feeds

When your business information is consistent across different listings and pages, it verifies for both search engines and patients that you are who you say you are. Industry-relevant links are often the easiest links for small business owners to acquire. Many of them simply involve asking your existing contacts at …

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Take care when dealing with domain authority

To make a website stand out in the depth of the internet is the hardest job for everyone who runs an online business. There’s no magic recipe that can be applied and give sustainable results. However, search engines tend to reward those websites that bring a real value to …

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When auditing your site, take time to think about analytics

A canonical URL, sometimes referred to as a "canonical tag," is an HTML attribute that tells search engines where to assign the search value, or "link juice," for pages with duplicate or very similar content. This is where most online advertisements are charged by the number of clicks that result …

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Tell me more about link bait

We all have a certain amount of storage space on our personal computers – the same goes for even the biggest of search engines. Only the better optimised pages will be able to stick around a search engines’ rankings – people even resort to tricks in an attempt to attract the bots …

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Improve engagement by utilising splogs

All of these areas come together to make a product what it is they all have an impact on the final product which ultimately then has an impact on the work that an SEO does so you have to be aware of these things. Go through all your pages and …

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More importance is given to link research

The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments. There are two types of backlinks. Firstly, a backlink could be from an external website that links to a page on your site. Secondly …

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When your use of googlebot crawlers becomes obsessive

Before entering a new market, it’s crucial to do a proper market analysis and identify the opportunities and threats that you could encounter. In short, content flagged as “thin” is not inherently bad; however, it is almost always less valuable to visitors as unique, carefully written content. Use it …

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Understand about white hat SEO

Having quality inbound links is thus, a crucial SEO technique that only increases the authority and credibility of your website. SEO can help a growing startup establish its presence and meet business goals. Clearly, keywords are important. They always have been and they always will be. Search engines like Google …

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Carve out time for concentrating on domain authority

A common misconception about SEO is that it’s a one and done practice. If Google and the rest of the search engines trust you and they respect the content you produce, you’ll climb the search rankings. There’s no shortcut to ranking on the first few pages of …

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Latest developments in scraping

Longer content tends to rank significantly higher on Google’s first page. Make sure all of your articles have 1000+ words of useful content. Longer content helps you rank better for your target keyword and brings in more long tail traffic. Focus on keywords that have higher search volume but …

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High advertisement ratio can be mitigated by using LSI

If you can create content that grabs your readers attention, answers their questions and drives incoming links, you can finally start seeing some tasty search engine positions. Many questions consumers ask these apps are questions on what services are nearby. This concept has been highlighted and evangelized by Rand Fishkin …

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More importance is given to walled garden sites

SEO isn’t an exact science. Unfortunately, Google hasn’t given us a comprehensive list of ranking factors. Considering that Google has around 200 major ranking factors, and as many as 10,000 sub-signals, we can’t possibly know every single aspect of their algorithm. Click submit and see if …

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Everything you need to know about conversion rates

You aren’t just desperately trying to attract any kind of viewer – you want relevant visitors who are likely to connect or engage with your business. It's a given for most SEOs that if there's an image on a page, you should use ALT text on it with relevant keywords …

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Lets look at our approach to non reciprocal link

SEO takes time, resources, and money if you outsource. You need to go into this journey expecting to spend time working on SEO for the long-term. As you spend time identifying your target audience and conducting keyword research, you’ll begin to uncover long tail keywords that will help you …

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Find a simple guide to site submissions and read up about it

You’ve created a website and published it on the web, but now you’re probably wondering how people — the right people, those who’ll be interested in who you are and what you do — will find you. You’ve heard about search engine optimization, or SEO, but don’t …

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I bet you didn't know this about link exchanges

The real goal of SEO is to create authority; and the faster you accomplish domain or page level authority for any website, the faster keyword conquests are realized and achieved. Mobile searches have become more common than ever; which is why it is imperative that you ensure the compatibility of …

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Myths and misconceptions about meta tags

Meta Tags are generally comprised of the Title Meta Tag, Keyword Meta Tag and the Description Meta Tag. Research shows that data-heavy content gets linked much more frequently as compared to opinionated content. If a blog or web site doesn’t use the NoFollow tag, the search engines acknowledge the …

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Quality over quantity when it comes to link building

Being aware of how SERPs work, having an understanding of user intent, utilizing Google’s AMP, designing a responsive site as well as tracking the analytics of your desktop and mobile sites separately are great ways to begin or better your mobile strategy. Understanding your audience and the entire consumer …

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Search engine health checks should look at link bait

A URL is more important than you may think it is. Your website’s URL structure is like a math formula — when followed properly it will give you the right answer. Knowledge graphs, though complex, help to raise your content and website visibility. It’s OK to do promotion to …

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People still ask me about content and its importance today

There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization. Including your target keyword within your page title positively correlated with higher search rankings. You don’t have to …

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To get fast rankings, you need LSI

200-300 words on a topic by you or 1500 words on the same topic by someone else? Google consistently changes its preferences as to what it ‘likes’ in a website – this is relevant because when someone searches for a particular product or service on the internet, Google will choose which …

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Remember that web 2.0 make the web go round

You need to look at your website’s analytics to see what actually happens there. Basically, the content needs to flow naturally and contain useful content that is in line with the overall point of the page. If you were involved in link-building practices that clearly violate Google quality guidelines …

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How do you feel about metrics now?

Social media can be a useful tool in search engine optimization. When you write something new, tweet the link, encourage your followers to share the link and post it on social media sites. When a link is attached and sent around Twitter, real-time searches will be more successful for your …

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Top trends in keywords to watch

Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs). One thing’s for sure though, Google is getting smarter. It’s now much harder to take shortcuts or to pull the …

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Take a customer focused approach to inbound links

You notice a spike in users or customers from a particular country or region. Understanding how to spot growth opportunities takes a keen eye and a taste for adventure. Recognizing quickly what’s working and what’s not is the most basic tenet of the growth hacker. Targeting highly sought-after …

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More focus is put on comment spam

Don't use any shady tactics that will get you into hot water like sneaky redirects, content cloaking, and so on. Who wants to get a 404 page after clicking on a link? Broken links make for bad usability. Not only that, search engines consider a large number of broken links …

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Types of site changes brought on by keywords

If you only share your site’s content, this could be a negative in the eyes of your audience. When a brand fails to work on good customer service, the implications can be so dire to the extent of bringing down a company. Writing solid website content is challenging, but …

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