Make forums the focal point of your marketing efforts

META tags are pieces of HTML code which some search engines use in evaluating the content of a website. An example of a Meta Tag that does not necessarily impact on SEO is the viewport Meta Tag; Most marketers who specialise in other areas tend to forget that social media …

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Types of site changes brought on by inbound links

If it is deemed the intent is manipulative and low-quality with no value add, Google can take action on it – using manual or algorithmic actions. Being on Yahoo or Google’s front page for your respective niche is the ultimate goal of every site. This can be a very competitive …

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Links coming from a website which is not ranking on any keyword

As companies adapt to a mobile-first world, they must create web experiences that are responsive and driven by rich experiences. However, without understanding or adhering to SEO best practices, content creators can inadvertently cause technical errors, duplicate content, or orphan pages. Google is getting better every day at recognizing—and …

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Tracking and tuning

Search engine optimization (SEO) is often about making small modifications to parts of your website. Add value to them, and they will add value to you, but you need to add value first. Many bloggers who have only recently started a blog or a website often struggle to understand what …

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The death of bread crumbs

When a URL is requested that doesn’t exist, return a 404 HTTP status code so search bots know the link is broken. Thinking in terms of the search engine–who thinks in terms of the user–too many of these thin category pages (coupled with other forms of duplicate …

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The mysterious world of organic links

Also, the landing page’s content is often limited, and you cannot write whatever you want wherever you want. Without on page optimization of your content which talks about your website, there will be less chances of your website getting authority leading to, you missing out on traffic. If you …

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Can splogs help improve my search engine placement?

Learning means excitement for your brain; think of it as a data party. Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important to make sure site visitors have a positive experience, because only then …

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Search marketing implications related to link building

Search engines also assess, in great detail, the technical aspects of your website. For example, how quickly the site loads plays a major role in your website ranking. Search engines also take into account how accessible your server is. Because, ultimately, Google and other search engines want to provide the …

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Spin a compelling personal narrative

To encourage search engines to rank a page for a target keyword, write 300 or more words of main body copy on the page. Search engines aim to provide users with the most relevant and helpful information available, so they will be more likely to rank your content if it …

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The broken link-building method aided by link research

Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. More importantly, the people coming to your site are almost all qualified leads – they were searching for businesses like yours when they found you, so they already have a need …

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Start simple, but don't forget metrics

A good ranking site is more exposed to users as compared to other it is based on logic by Google which uses the rank of the website. Be informative. Above all else, ensure you have informative content. The most entertaining writing doesn’t make you an authority on much more …

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Things you most likely didn't know about link bait

There are a number of tools that let you check how many links are pointing to a site and what the authority of those pages are. Unfortunately none of them are perfect — the only way to know what links are pointing to your site is to have crawled those pages …

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It’s a win-win strategy with an emphasis on bounce rates

SEO heresy though it may sound, shoving ALT text on every image, even if no actual information is given, is annoying from an accessibility point of view - people with screen readers don't want to hear the information twice (once from the text, once from the ALT text). The content and …

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Bucket brigades based on walled garden sites

If a given site targets users in a particular location, webmasters can provide Google with information that will help determine how that site appears in its country-specific search results, and also improve Google search results for geographic queries. If the analytics tools were deployed prior to an SEO’s arrival …

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The worst advice I've heard about keyword stuffing

Don't make the mistake like many webmasters do in targeting one main keyword for the entire website. The smart approach to SEO and positioning is to target a list of low competition, moderate demand keywords and rank well for them. This would potentially drive more targeted traffic, than to blindly …

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Make gateway sites a priority

The personal reputation has become a crucial aspect. These bots follow links on the pages and then index them into Google’s database, which runs into trillions of pages and is more than 100,000,000 gigabytes in size. Aside from the examples that Google has given as to what …

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The reason everyone loves link exchanges

While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality. If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you’re already on your …

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I bet you didn't know this about widgets

Many small business owners balk at video marketing because they think that their business isn’t “video worthy”. But if lawyers and instant coffee brands can have a YouTube channel there’s no reason you can’t either. Even better than the traffic you get from video websites are the …

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Bucket brigades based on long tail search

If you’re looking for some great ideas, you can visit Quora (link is external) , which features frequently asked questions; find questions relating to your field and answer them in your content. You can also visit Buzzsumo (link is external) to check out other writers’ work and then create something …

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SEO page title best practice

Duplicated material is common on large websites or companies with numerous sites, which include businesses that have different sites for each location/branch or publishers that run hundreds of sites. Content: In the texts on the website, the keyword is used practically in every sentence. Tell beginners what they need …

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Can a techie truly understand backlinks

Common approaches to fixing this problem are to either canonicalize both to a single version or 301 redirect one version to the other. You do not need to avoid talking about a topic altogether, but link to the most relevant page when you do so. To get you started on …

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Get included in local search engines

Momentum means running programs with discipline and consistent growth month after month. Whether it's your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog, so take advantage However, the phrases ‘organic coffee beans’ and ‘best coffee …

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How to focus on SEM

Keeping your website’s standards as high as possible and giving your customers more than they expect will make sure that you get your reviews. While variety is the spice of life, changing things up too much on your website won’t help it rank in search engines. Of course …

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Can a techie truly understand bread crumbs

The glitz, the glam, the glorious design elements that make your website look like a million bucks … When contemplating a website redesign, it’s easy to focus only on those features that are appealing to the eye. But to ensure your new site will truly resonate with your target audience …

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Reasons why you cannot learn dynamic pages well

There are many on-page elements that go into optimizing a piece of content for the search engines – such as title tags, keyword placement, using multiple content types, topic modeling, etc. Content includes everything from press releases, blog posts and landing page content, to videos, articles and social media tweets. If …

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Launch a "Scholarship" contest or a giveaway campaign

The most common solutions to fix this consist of using absolute path URLs (including the “http://www.domain.com” portion) coupled with ensuring that canonical URLs always use the HTTP version. Create and submit sitemaps for each country in Google Webmaster Tools. This is only necessary if you’re using …

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Things you most likely didn't know about mobile search

Google’s related searches can also help businesses understand their audience and ensure they can be found for relevant searches. Even if your site hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping you from receiving all the search engine …

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Find a simple guide to SEO campaigns and read up about it

Don’t try to improve your website’s reputation by buying links or deliberately sharing links. Google has become very good at detecting these types of manipulative measures. It means that you risk falling heavily down in the rankings and it can destroy much of what you have spent time …

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Invest in dynamic pages

The higher the quality of your backlinks, the higher your search rankings. As search marketers, we must first gain trust to get a web form fill or conversion. Web pages containing matching verbiage will have lower visibility in searches. Google started penalizing mobile unfriendly sites in 2015. And they’re …

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Layout, formatting and quality combine to make great SEO

Google itself has given clear indications that the future of search is going to be targeted towards mobile devices, and technology like Siri and Cortana are really pushing the importance of mobile and long-tail keyword optimised pages. It’s important to understand that digital marketing does only apply to your …

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Expand your quality as necessary

After the work to check the technical and on-page elements of a site, earning attention, and the links they bring, is a key part of most SEO campaigns. As Google clearly moves towards ranking websites more based on inbound link metrics (such as Domain Authority), websites with less inbound link …

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The secret behind organic links

Companies that repeatedly add links to directories are also more likely to be seen as spamming, which raises automatic red flags with the search engines. Do better keyword research and understand search intent to connect the dots between your content and your audience’s needs. cause a few issues. Search …

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Focus on ROI Instead of javascript

Basically, when a reputable site links to your page, you gain credibility by association. The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the content. SEO is …

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Carve out time for concentrating on search queries

cause a few issues. Ideally, you want to include your targeted keywords in your headings, but not in every subheading as that will often cause these headings to become unreadable or repetitive. SEO is an invaluable strategy for one’s business and should not be ignored. Be patient and look …

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Expand your landing pages as necessary

One thing you want to pay attention to is the speed of your future website. You can easily check that on websites like Google PageSpeed Insights, or Pingdom. Make sure any SEO consultant you hire has years of real-world SEO experience. If it seems like it is, Google probably isn't …

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Focus on ROI Instead of link bait

By performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as well as higher on the list of results given when search engine users search for similar stuff on those various search engines. If it works for 91 …

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Write a 1000+ words article about domain authority

Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches. Always remember to find natural local keywords. Simply stuffing in unnecessary …

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Make sure you know exactly what you're doing with backlinks

Choosing keywords should be your first step when constructing a site. You should have the keyword list available to incorporate into your site text before you start composing it. To define your site keywords, you should use seo services offered by search engines in the first instance. One of my …

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Pay attention to search queries

If visitors get what they need from your site, they’re more likely to come back or link to your pages. Research your competitors now you’ve got your list, look closely at their websites, specifically the written content and look at the keywords and different styles they use to …

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Things about cloaking you have to experience yourself

Just as the keywords, the search engine algorithms are important and unique to every search engine. The more people who read your blog post, the more authority Google will deem it to have. And the more authority a page has, the higher it is likely to rank. So – get your …

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