Create a search marketing strategy based on landing pages

If content can be reproduced without much effort, then it is most likely not valuable, and if it is not valuable then it is a waste of your readers’ time. Although we’re nowhere near that point yet, the question has been raised as to whether Google’s increased focus …

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Keyphrase attractiveness

They do so by continuously tweaking search algorithms to provide a better experience for Google users. Is your website available in different languages or country versions? Awesome! Don’t forget to notify search engines of this. The search engines will then display the content of your website in the respective …

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More importance is given to web 2.0

Guest posts can still be valuable from a PR/community-building perspective, but only if we approach those guest blogging opportunities with the right intentions. With your website already cleaned up and shining with outstanding quality content and internal SEO methods (keywords, meta tags, etc), you should have a strategy to …

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Keywords in Special Places

The key, of course, is to optimize your evergreen content by including compelling CTAs. There are days when I feel like search engine optimization is moving faster than I can digest and I’ll never be able to stay up with modern SEO techniques and the constant changes brought forth …

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The reason everyone loves metrics

Anyone with a site that provides useful content and has the right network can now drive organic traffic. It may surprise you that where your site is hosted has any impact at all on your search engine position. However, it is one of the most important decisions you will make …

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Design + sitemaps = Greatness

After putting these changes in place, we recommend going back to Google’s PageSpeed Insights Tool and seeing how your speed grade has increased. Many times, unfortunately, the search engine may select the wrong one which can have outdated or incorrect information. There are a few things that feed into …

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Update your webmaster tools on a regular basis

To best understand your backlink profile, it makes sense to look at a few top level KPI’s such as the referring domains and IP’s, the country from where the backlink is coming from, and the Top-Level-Domain. Get into the habit of providing at least two internal links in …

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I urge you to think about citations

Relevance versus authority: these two metrics are always at the forefront of a link builder’s mind. which is used to tell the browser the ratio or scale between the Website content and the viewport- the visible section within the browser. Long- tail keywords are very useful because they can …

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Having fun with keyword research

Buyer personas are semi-fictional, generalized representations of your ideal customers. They help you understand your potential customers better, making it easier to tailor your content to their real needs. Obviously every one wants the number one position, but someone has to come second. Now this isn't so bad as, while …

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