Things to avoid when dealing with html

Keyword stuffing is considered a prohibited SEO technique from Google’s perspective. Naming your pages with strong keywords provides an easy-to-follow map of your site. Due to the shroud of secrecy around PageRank, Moz's DA metric is widely considered to be one of the best third party tools for evaluating …

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Reasons why you cannot learn analysis well

For example, you have been creating webpages and blog posts that are just 200-300 words. Put simply, copywriting is writing to persuade, convert, and sell. By following this advice, you will save a lot of hard work and time creating high quality content for poor quality sites. User intent tells …

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How to diagnose blogs related issues

When search engines find each page, the canonical tag tells it to attribute full value to one version. By using an online crawler on your site yourself, you can quickly understand some of the negative SEO features which could be really harming your online presence as a whole. Putting a …

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Personalization counts: how does analysis fit into this?

To achieve that benchmark, your website must rank higher in the SERP, must perform well in the social media marketing, and the PPC (pay per click) activities must be very well along with other digital marketing tasks. Failing that the data can do the talking. All of these areas come …

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Make splogs a priority

You want to make sure the pages of your website provide great value and are optimized for the keywords you want to rank for. Of course, it is important to have a mobile-friendly website as well. Google started penalizing mobile unfriendly sites in 2015. And they’re likely crack down …

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Link building – the definitive guide

Another major change in recent SEO is Google’s Knowledge Graph, which first emerged around 2012 – this has increased the focus on Schema.org microformatting making content more simply deliverable. If you have plans to be in business for more than five years, you need to invest in SEO. You …

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Unexpected ways dynamic pages can impact your marketing efforts

It’s important to realize that these are not the types of pages that search engines wish to index, so identifying them and then setting them to “noindex,nofollow” via a meta robots tag or X-robots tag (and also disallowing crawling of them via the /robots.txt file) will help …

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Understand about link research

Amazing content—evergreen or not—is highly likely to generate ongoing interest, engagement, links, and traffic, leading to increased sales/conversions and brand awareness. If I can tell this, so can Google. When avoiding thin content penalties, duplicate content must be evaded at all costs. How do your competitors drive …

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Pay attention to dynamic pages

It’s usually a blend of search engine hosted tools, third-party testing tools, and automation tools. They don’t understand that it has an impact, how to leverage it, what to do with it, why it has the value that it has, and frankly why you can charge someone $5 …

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Education is the best legacy when it comes to stickiness

Whereas SEO gains traffic naturally, SEM does it by purchasing ads on search engines. Search engines have no trouble finding the homepage for the blog. A proper SEO makes a website rank in the first page of SERP. The job of an SEO specialist doesn’t stop with a couple …

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How to survive your first encounter with content

According to released research, Google is providing a direct answer within its browser to around 20% of total search engine queries. Ensure that all published and indexable content on your website is strong and provides value to a user who might view it. Let’s not forget the speed of …

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Bucket brigades based on RSS feeds

A headline is usually the first thing we notice when accessing a search engine, and this reminds us that a headline should be: valuable, relevant, simple and appealing. SEO Agencies base their understanding of search engine algorithms on a set of parameters which have been shown to work on other …

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The first indication should be reporting

When search engines were first introduced in the 1990s, they relied on “keywords” to help navigate the content of each website. In this connection, it should be important to remember what all a search engine can crawl: Building relationships is extremely important when it comes to organic SEO, and it …

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Discover the connection between user experience gateway sites

Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue, and long-term value. Authority relates to the link profile of any site. But not just the number of links. That bears little importance. There is …

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Here's what industry insiders think about Google algorithms

At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links. There are plenty of different ways to get links from local businesses, including hosting local events or even sponsoring a local sports team. Why can …

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Take a customer focused approach to social media

User signals are behavioral patterns of users which Google uses to establish the rankings of your website in the search results. For instance: users click on a result in the search engines and after that, they immediately bounce back to Google. This is a signal that the website does not …

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More focus is put on bread crumbs

Experimenting requires thoughtful tinkering. Search engines also take into account the traffic generated by links from social networks. It is assumed that these so-called “social signals” can influence a website’s ranking at least when search queries relate to something current. When you think about hackers breaking into your website …

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Tell me more about widgets

Just ask MySpace. Search engines scour the Internet to find keywords and clues to match search results, but if your website isn’t giving them the right clues, your SEO efforts will take a dive. Ultimately understanding your audience, competition and keyword options will play a major role in your …

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Self-publishing Parasite SEO based purely on web portals

A piece of content should be organic and genuinely helpful. Redesigning your site gives you the perfect opportunity to make sure your URLs are optimized for UX and for search engines. Your URLs play a significant role in your SEO success. Your URLs must contain targeted and relevant keywords. Many …

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The reason everyone loves page rank

While an exact-match domain can still rank as well as a traditional domain, they are at a higher risk for being marked as spam and are viewed as being less trustworthy. SEO, that is ethical and organic, takes serious time. Anyone that claims otherwise is just looking to take your …

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Types of site changes brought on by widgets

Google also takes extra focus on the anchor texts. Just like the page content, the backlink anchors help to tell Google what the pages are all about. They do so by continuously tweaking search algorithms to provide a better experience for Google users. By adding modifiers like “best”, “guide” or …

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The benefits of citations to your search marketing strategy

In 2012, Google began to penalise any site found with bad backlinks and alongside this, it can ban your business from Google Adsense. This means that anyone with links gained unethically through black hat SEO tactics, for example, paid link building, overuse of affiliate links and duplicate content to get …

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The mysterious world of link building

Search engines need to provide relevance in their results, both in terms of the particular page with the link and the content that goes around the link. Take into account both the quantity and quality of backlinks to your site when link-building. Appropriate use of headers are not only helpful …

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Couch potato SEO

Social sends traffic and often gets indexed, so — recognized or not — it directly impacts search. Especially for a new website, it is important to get backlinks as they help in the faster discovery and indexing of your site. This can be difficult because you always have to stay on top …

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Tell me more about 301 redirects

Your content needs to come together in such a way that it shows a search engine that you are an authority on a given topic. More importantly, it has to quickly answer the questions your customers likely have about you and your products. It takes time to create high-quality content …

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Google ranking factors can be affected by scraping

I don't care if you are creating a blog post, ecommerce store page or sales-landing page. It needs to be better than the rest, or else neither Google nor your audience will ever take note. What Google wants to see is authoritative and relatable links talking about your site. The …

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Learning about plugins is not difficult if you have a good teacher

There’s no actual “hacking” happening in growth hacking, unless the practitioners are donning their black hats off into the sunset. Use internal links with clear and informative anchor text. Contrary to popular belief, linking out to relevant external websites does not directly impact your search rankings. Check forums, online …

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Have you thought about optimizing your TF-IDF scores?

This can be termed as thin content. Companies should consider how other reputable sources cover the chosen topic and related words that co-occur around that topic. Whereas SEO gains traffic naturally, SEM does it by purchasing ads on search engines. One of the biggest movements in the industry, at the …

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Difficult things about link exchanges

If you focus on building links that send real visitors to your website, you will soon find out that it does not matter if a link is nofollow or not. Building links that way will let to more targeted website traffic, and it will increase your web page rankings on …

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Poor navigation or information architecture

If you are trying to increase the visibility of your site all on your own, you are going to need to become a student of search engine optimization. There are several great books that you can read to begin to get introduced to the world of search engine optimization. A …

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Emphasizing fast results by using meta tags

Though you can simply just add a tracking code to your web pages for website analytics tools to start measuring your web stats, Google Analytics (and products similar to it) have website plugins and add-ons that tremendously expand the reporting capabilities. Link building always paves the way for effective relationship …

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Can plugins really make a difference?

In order to achieve this, it is important to have a higher ranking in the search engines or SERP (search engine result page) and then retaining that position. Integrate offline and online marketing activities to capitalize on your offline advertising efforts and to keep from losing potential customers that your …

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Beginner's guide to bread crumbs

Search engine results are in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published. That means you'll probably notice a normal ebb and flow in your site rankings, especially if you're lower down in the …

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Hidden facts about citations

If you focus on building links that send real visitors to your website, you will soon find out that it does not matter if a link is nofollow or not. Building links that way will let to more targeted website traffic, and it will increase your web page rankings on …

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Understand about cloaking

Black hat methods include knowingly violating the terms of service for any engine, tool, or platform. The internal links of your website are important. They define the hierarchy of your website and they help your website visitors and search engines to find what they are looking for. Good website navigation …

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Can a techie truly understand canonical URLs

If so, your website might be running the risk of cloaking and could get penalized and even banned. Rather than having general anchor texts reduced to a few simple keywords, catch-phrases or sentences that describe the content of the links in more detail should be used. The reason social is …

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Create a search marketing strategy based on landing pages

If content can be reproduced without much effort, then it is most likely not valuable, and if it is not valuable then it is a waste of your readers’ time. Although we’re nowhere near that point yet, the question has been raised as to whether Google’s increased focus …

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