Can a techie truly understand Google algorithms

There's nothing like marketing in the minute. Make an account with both Google and Bing, and access each Webmaster Tools (Google recently renamed Google Webmasters and it’s now Search Console) area to ensure your website has proper indexing. Beyond indexing, they help you evaluate your internal links, diagnose or …

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Emphasizing fast results by using keywords

Understanding the difference between content that is evergreen and that is not will help take your content strategy to a whole new level. In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and …

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Online marketing changes quickly when it comes to cloaking

We all have a certain amount of storage space on our personal computers – the same goes for even the biggest of search engines. Only the better optimised pages will be able to stick around a search engines’ rankings – people even resort to tricks in an attempt to attract the bots …

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Useful tips from experts in inbound links

Depending on your business, it can be important to be listed in Google's local results. Google's local results use a different ranking algorithm than Google's organic results. How can you make sure that Google will list your website? What do you have to do to improve your rankings in the …

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One important aspect is meta tags

Search engines want to deliver the best results to searchers based on the search terms visitors enter. These days, the search engines are sophisticated enough to know whether or not the content is valuable to users. Despite previous assumptions, a link from a 301 redirected page shouldn’t lose any …

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Takeaway tips for web 2.0

Internal search result pages are produced when someone conducts a search using an eCommerce website’s internal search feature. That’s the hurdle every business owner faces after creating a website. From news aggregation to data segmentation, many essential functions of the SEO brain-trust call for automation. Social shares are …

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Wait. Are site submissions really that simple?

Having no website presence can make you miss out on numerous opportunities for your business, but having a negligible presence won’t do you any good either! Whenever a user searches the web for a particular keyword, they are basically in the hunt mode. At this hunt mode, the users …

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Boost site speed and utilise comment spam

If your content is valuable and is also optimized perfectly for the search engines, you will experience better organic search results. After signing for a Google Analytics account, it is important to carefully set your Google Analytics so that all visitors’ actions are tracked down for analysis. Though you can …

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Write about static pages

Look for aspects of your industry that have been the same from the beginning. Some users might link to your page using the URL of that page as the anchor text. If your URL contains relevant words, this provides users and search engines with more information about the page than …

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Fun with webmaster tools for now

All websites stand to benefit from SEO. Some webmasters attempt to improve their pages’ ranking and attract visitors by creating pages with many words but little or no authentic content. There aren’t many free, intuitive programs that give you the kind of super-valuable information that Google Analytics (GA) does …

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Are search volumes affected by URLs

Also consider linking new pieces of content to some of your high-ranking organic stalwarts. This proverbial ‘sharing of the search value love’ will bestow your newly-created piece of content with an early boost in ratings before its even begun to generate search value of its own. So, there’s a …

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Having fun with hits

Ahrefs and Moz and very precious Screaming Frog SEO Spider. Every subdomain on your site should have a robots.txt file that links to a sitemap and describes any crawler restrictions. Engage in guest blogging outreach and provide content to sites that share your audience to build links that will …

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Provide value information rooted in your initial strategy

Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue, and long-term value. Authority is measured by the quantity and quality of inbound links to your site, as well as its technical performance and structure …

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Discover the connection between user experience mobile search

Google has been trying to understand social. Both Search Console and Google Analytics have a huge range of features to help you sift through your website data and figure out how your site is performing, and you’ll find a variety of resources online, particularly from Google, to help you …

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Reasons that marketers love Google algorithms

If you’re looking for some great ideas, you can visit Quora (link is external) , which features frequently asked questions; find questions relating to your field and answer them in your content. You can also visit Buzzsumo (link is external) to check out other writers’ work and then create something …

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How many clicks get the results on Google's first results page?

Additionally they also usually have low competition due to their specificity; however this comes at the cost of low search volume. RankBrain is one of the “hundreds” of signals that go into an algorithm that determines what results appear on a Google search page and where they are ranked. Anyone …

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Take care when dealing with static pages

Search engines are ranking pages for a given query and including links that are relevant and semantically (synonyms, close-variants and tangentially-related phrases) related to the topic. The type of traffic we want to build is the type that will compound and will never go away. We want to create traffic …

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Want to see LSI in action?

Contrary to popular belief, linking out to relevant external websites does not directly impact your search rankings. In Google’s eyes it is thought to be that ‘thin’ and ‘low quality’ are synonymous. It’s imperative to first examine which search engine optimization areas will need oversight for an SEO …

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Keep a Record of All SEO Expenses

A well-structured and easy to read site allows search engines to navigate successfully. Considering the user experience for your customers before you build your site makes this process much simpler. Making content 3-clicks-away is advised, if users can’t find what they’re looking for they’ll return to Google …

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Questions to ask about anchor text

For years SEOs have focussed on the sharp end of the funnel. and for good reason: the search terms with transactional intent bring in revenue. Let’s be clear, these search terms should remain a staple of any website focussed on ROI. The focus of many website owners has definitely …

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Generate interest, give information or persuade

You should also check out the demographic data of your audience. In Google Analytics, you can find more information under the “Audience” menu. Whatever shows up in the search results box has been searched for before meaning these long tail keywords could be very valuable. But remember these just give …

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Small but important things to observe about user generated content

Search engines need to provide relevant results to searchers (so that they’ll keep coming back to that search engine and be an audience for its advertising); and because searchers provide few clues about what they’re really looking for, we’ve seen that search engines use aggregate knowledge to …

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Myths and misconceptions about nofollow links

In the past, some people tried to make their pages extra-relevant by using the keywords for which they want to get high rankings over and over again in their internal links. The idea was that a web page must be very relevant to a keyword if many other pages of …

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Can forums really make a difference?

You need to put at least as much thought into the images you use as the content itself, as a poor visual choice can deter readers or even attract irrelevant readers, which is almost as bad. This is an extremely common issue with eCommerce websites. The following are the two …

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Google ranking factors can be affected by mobile search

Black hat methods include knowingly violating the terms of service for any engine, tool, or platform. You should not only use social networks to acquire potential new customers, generate leads and build brand awareness, but also keep in mind the SEO benefits of having a brand presence on social networks …

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Concentrate on actionable dynamic pages

Googlebot is the name of Google’s web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. The first thing that has to be considered, when planning your website content, is target audience. You have to …

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Write about SERPs

Search engines are the key to making your site more than a fading mirage in the desert. Understanding the background, context and the continuing development of major digital marketing evolutions such as these can help you better prepare for the future of search engine optimisation, and you can pre-empt these …

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Little known ways to improve positioning through the use of LSI

SEO practitioners, before deploying any given tactic, will ask first, “Will this increase my rank in the SERPs?” And if the answer appears to be yes, then the tactic is executed. Customers are looking for answers to their questions – it’s that simple. That’s really easy, easy answer: it …

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What everyone ought to know about canonical URLs

Make sure that every page has one call-to-action, so the goal of the page is clear. If you add multiple buttons, you lose the focus of the page and your visitors won’t get where you want them to go. Is this project a competitor trying to look like someone …

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Hidden facts about inbound links

Develop a winning SEO strategy to stay ahead of competitors who let their sites fade away. all this would directly affect the site popularity or the time they spend in each page. Don't feel obligated to purchase a search engine optimization service. Some companies claim to "guarantee" high ranking for …

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Make that list bigger!

Among many factors that a search engine considers to rank the website, a backlink is one of the most important factors considered by the popular search engines to rank the website. If you have not done any link building, or have been stuck in the link building tactics of a …

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Education is the best legacy when it comes to organic links

If they found your content valuable and optimized for certain search terms, they will reward you with a higher ranking in search results. Learning means excitement for your brain; think of it as a data party. Post regularly and build the trust of your users with content marketing. So content …

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Understanding mobile search

It is responsible to take your website visibility to a higher position and keep you up above all your competitors. The URL parameter tools supply Google bots with information on how to handle URL with specific parameters. If you are using Bing, it comes with a tool that can help …

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Write about link building

Do follow links are defined as links, passing link juice to achieve a better page rank in search engines as it tells the search engine spiders to follow the particular link. These follow links are links that counts as ‘votes’, forcing SEO link juice and increasing the page rank of …

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Takeaway tips for cloaking

One of the most effective ways to ensure that your website or online retail presence is optimised for the future of Google and other search engines is to take part in a professionally-run SEO Training Course. Keyword research can prove to be one of the most high return activities, not …

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Never underestimate the influence of keywords

Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one. SEO will never be a one-size-fits-all exercise. The SEO world can feel a little like the Wild West, while most agencies offer a good and fair service there are some …

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