Look for aspects of your industry that have been the same from the beginning. Some users might link to your page using the URL of that page as the anchor text. If your URL contains relevant words, this provides users and search engines with more information about the page than an ID or oddly named parameter would. Having this long-lasting content on your blog and in your archives is a boon to traffic, social sharing, and more. Google cares deeply about the indexed age of both your site and its content. A brand new site that's a newcomer to Google is going to have a far harder time ranking on its SERPs than a site that has indexed age.

Design + html = Greatness

Great images compliment great website copy, and since millions of people search for images online, they play an important role in your on-page SEO. Similar to title tags, using customized image tags will help describe the subject of an image. If so, you probably have Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... enough justification to create a category page or subcategory page.These HTML elements may seem small and meaningless to the average online user, but any seasoned SEO wouldn’t disregard the importance of them. Fundamental search engine optimization never changes. You only have three things to work with: content, links, and measurement. This keyword list should be treated like an ongoing project that needs to be updated once a month, as search trends constantly change, so you need to be able to keep up as you continue to post content.

How to diagnose stickiness related issues

To understand evergreen content, think of the evergreen tree: Once you have built a great website and filled it with great resources, you need to tell people about it! Google’s Search Console (previously known as Webmaster Tools) and Analytics are both incredibly valuable tools for optimising your site and monitoring its SEO success. Overloading your website with keywords is no longer as effective as it was in the past, and can often cause your content to suffer as a result.

If you don’t have backlinks, you’re not going to rank

We all have a certain amount of storage space on our personal computers – the same goes for even the biggest of search engines. Only the better optimised pages will be able to stick around a search engines’ rankings – people even resort to tricks in an attempt to attract the bots into ranking their website. When found, the search engine will not display any website that indulges in ‘Black Hat SEO’. If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. There are many factors that influence search engine rank (how a page positions in Google’s search results.) We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "With a good education, you can learn how to weave SEO best practices into your website. You can perform DIY SEO if you have the right education and you get yourself on the right path."

Write about static pages

Today, due to the way backlinks are evaluated based on different industry-related ranking factors, it is less quantity focused and more about the quality of sites from which the links are coming. When I'm always shocked by Beverley Marketing , in this regard. you test a form, you’re really performing competitive analysis. If content fails to align properly with keywords, as is often the case Google will ignore your content or give it low priority and searchers will click your link in Google organic results, but they will see the content is off the mark... and leave. Less-competitive terms afford more opportunity for high ranking.