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It’s important to realize that these are not the types of pages that search engines wish to index, so identifying them and then setting them to “noindex,nofollow” via a meta robots tag or X-robots tag (and also disallowing crawling of them via the /robots.txt file) will help prevent search engines from indexing this low quality content. Your job is to scope out sites that might be responsive to a message from you, to look at the type of content they publish and then to write a post that’s along the same lines. You then contact the site owner by email and show them your content, asking if they would like to publish it. Even if your website does rely heavily on mobile traffic, and you have seen your high search ranking diminish, this is no time to lose hope! A good starting point would be to use Google Analytics to identify your top 10 ranking pieces of organic content, and see what contextual changes you can make so they remain pertinent. But be aware of making too many changes, you don’t want to destroy the very thing that made them so popular in the first place.

Pay attention to meta tags

Google is getting better and better at recognizing content that truly is useful to people. Your website must be easy Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... for visitors to use if you want them to stick around at all. That doesn’t mean there can’t be compelling and maybe even controversial content, only that it must be easy to find and access for the visitor who wants to see it. SEO can be a fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think. Good website navigation is very important because it helps website visitors and search engines to understand your website structure. The internal links of your website do have an influence on the search engine rankings of your website.

How do you feel about ROI now?

Search engines like Google can tell the difference between links set up to improve search engine rankings and those that are from trusted, relevant sources. A significant factor affecting loading times in general is a website’s complexity: the more comparison tables, product images, page-design features your site has, the more scripts, stylesheets, image and HTML files must be loaded in the background. In a nut shell, if you want Google to love your site it needs to be full of interesting, fresh and useful content that your target customers (those searching on Google) will love. Google will only deliver high quality websites in its search results – this is how it is able to maintain 80% of the market. In addition to appropriated content or redirected links, duplicated internal material is considered thin content, too.

Repurpose old quality

Outbound, or external, links are links pointing outwards from your site to another website. They pass along some of your own site’s ranking power. Being amongst the first websites that a user sees when they search for a product/service that they’re interested in – being at the top could prove vital in winning all those important sales. Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors and customers. Then think about what kinds of content those personas would be looking for. Gaz Hall, an SEO Guru from the UK, said: "Here are a few tips for what to write and how to do it well."

Unexpected ways dynamic pages can impact your marketing efforts

Page copy should be informative and of interest to you readers. Don’t write it just for the robots, write for the humans that will be visiting. Yes you need to include keywords here but only if they make sense. Once again, do not keyword stuff your copy, you’ll only get yourself penalised. When I'm always amazed by the agility of Beverley Marketing on this one. it comes to search engine optimization, creating a mobile site should be at the core of any solid SEO plan. You may not be familiar with Schema mark-up, however it’s increasingly important and can do wonders for certain site’s visibility. Search engines continue to usurp more “traditional” means of reaching customers, such as newspapers, phone books, or television. But unlike those traditional means, getting in front of consumers through search engines doesn’t require a huge marketing budget.