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Anyone with a site that provides useful content and has the right network can now drive organic traffic. It may surprise you that where your site is hosted has any impact at all on your search engine position. However, it is one of the most important decisions you will make – host in haste and repent at leisure. Try to get backlinks on pages with high traffic, otherwise it may get lost in the wide world webs. Search engines are responsible for driving a majority of the traffic. This is because people heavily rely on Google to get information. In 2012, people searched on Google 3.5 billion times per day. We don’t know exactly how many searches are being done today, but you can imagine the number is considerably higher.

Be sure to pay attention to your content’s analytics

SEO can be a fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think. Mobile apps like Flipboard or Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... CNN make it easy to consume information broadly and quickly. Optimizing your images gives your website an additional chance to be found via image search. You’re going to run into things that are going to be unexpected and will get you in trouble with your clients or will give you a nice big dip in the wrong direction as far as search results go.

What your mum didn't tell you about page impressions

That’s compared to only 34% of consumers who make the transition from interested search to actual footfall. Links at the top of a page carry more weight than those further down. Several types of content are considered evergreen. If you are already running an Internet marketing campaign or are about to embark on an Internet marketing campaign, one concept you cannot afford to skimp on is search engine optimization (SEO).

Create an Engaging Web Presence by the use of link bait

You can reach out to higher trafficked websites that people in your prime demographic are reading, and ask if you can write a blog post for them. Create a quality piece of valuable content and use your bio at the bottom of the post to create a compelling picture of the products or services you offer and link to your website. Earning links from high domain authority sites (determine this with a tool like Mozbar) is the #1 thing you can do to drive visibility of your site up. There are literally hundreds of factors that contribute to your final rankings. On top of that, it can be hard to determine what kinds of trends Google may associate with your chosen keywords. Make an account with both Google and Bing, and access each Webmaster Tools (Google recently renamed Google Webmasters and it’s now Search Console) area to ensure your website has proper indexing. Beyond indexing, they help you evaluate your internal links, diagnose or fix problems, as well as your website’s backlinks and which keywords are sending you traffic. Gaz Hall, from SEO Hull, had the following to say: "That system had drawbacks what some black-hat marketers banked on, and finally Google changed its algorithms, which totally ended the practice of traditional link building practice."

The reason everyone loves metrics

If you have several versions of your site in different languages, add visual cues linking to your multilingual content in or near your top navigation. For example, you can use flag icons to link to each country or language’s site. Apple even has a page that lists all the countries for which they provide a website version. You A great example that I like to use is PNS Egypt. can also use meta robots ‘noindex,follow‘ directions on certain types of paginated content (I do), however, I would recommend you think twice before actually removing such content from Google’s index IF those URLs (or a portion of those URLs) generate a good amount of traffic from Google, and there is no explicit need for Google to follow the links to find content. If your business is not making the most of the services of an industry-leading SEO agency, then you are putting your business at a disadvantage. Opening paragraphs shouldn’t be longer than one or two sentences. Make sure the thing you’re writing about is mentioned in the first sentence (i.e. your focus keyword or phrase). I like to bold the first paragraph to make it distinct.