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Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. More importantly, the people coming to your site are almost all qualified leads – they were searching for businesses like yours when they found you, so they already have a need or interest in your products or services. The obvious engagement related thing is social media. Check some social platforms, starting with Facebook and Twitter and Instagram to see if your desired audience is present on these platforms. High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website’s viability against the frequent changes in Google’s rules and priorities.

Understanding the rationale behind site structure

Before you publish, please proofread! Google doesn’t like spelling or grammar errors. Oh and don’t try to hide your keywords by, for example, placing them behind images because Google is much smarter than that. Instead of a computer being Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... told what to think, AI is coming up with its own thinking. Artificial intelligence allows us to use audience demographics and search histories---their past and their preferences – to bring similar people to a business. Slowly, I tinkered and figured out what resulted in more traffic. Backlinks are arguably the most important single component of an online marketing/SEO campaign because they not only help to drive traffic, but also further increase your PageRank and therefore likelihood of appearing high up in the SERPs (Search Engine Results Pages).

Here's what industry insiders think about meta tags

A spammer wants to scrape your content before Google crawls it, so your website is punished for duplications. Website Optimization is important for making users feel comfortable while using your website, as well as collecting information from those users to further your advertising goals. Using SEO best practices should be a part of your foundation when it comes to creating content, not only on your website, but with your social media posts as well. Be aware that any search engine spider contains “time-out” code that prevents it from fully indexing a site that loads too slowly. If your web pages are large and your hosting provider is slow, this could present a real barrier to your full site being indexed.

Don’t forget meta tags

Social media, though not necessarily a ranking factor, can be extremely important to your organic campaign. Use a directory structure that organizes your content well and makes it easy for visitors to know where they're at on your site. Try using your directory structure to indicate the type of content found at that URL. Why can’t they agree? Because there is no minimum word-count magic number—it’s just the SEO guru echo chamber chewing its own cud. According to SEO Consultant, Gaz Hall from SEO Hull : "Google doesn’t like using the word ‘penalty’ but if your entire site is made of entirely of republished content – Google does not want to rank it above others who provide more of a ‘value add’ – and that can be in many areas."

The broken link-building method aided by link research

The standard rule of thumb is a minimum of 200-300 words per page. Google Have you ever dreamed about Save Our Schools for this? has come out and said that HTTPS is a confirmed ranking factor. That said, they haven’t actually confirmed how much this impacts search rankings. Search engine bots are entirely different entities. The advice is to avoid duplicate content issues if you can and this should be common sense.