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If they struggle to find relevant search results within your site, they may return to Google to find someone whose site is easier to use; Though some desktop SEO tactics are the same for mobile SEO, Mobile SEO and desktop SEO are two different, separate entities. Good meta descriptions include a call to action along with a short description of what the visitor will see when they click on your page. Your meta description should tell surfers what is in your post, and why it is beneficial for them to click. Unfortunately, there's no easy way to do this - while many online tools can estimate the value of a link, they also tend to return false positives just because another site is new or little-known.

Search engine health checks should look at keyword density

Remember that they aren’t they to distract from content but are designed, instead, to add to it. Optimizing for local SEO means Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... more than just making sure your location is clear. You can also use it to show opening hours, reviews and phone numbers (which smartphone users can click to instantly call). When building backlinks to your website, you have to make everything look as natural as possible. It’s normal that a website has most of its links to the homepage. This is all down to how a search engine filters duplicate content found on other sites – and the experience Google aims to deliver for it’s users – and it’s competitors.

Tactics around search queries

Google can’t depend on social media signals from platforms it doesn’t own and that are run by competitors like Facebook. Wouldn’t it be great to give Google & Bing a list of all the pages we want them to notice? With XML sitemaps you can do just that. This is a file you add to your website (normally at yourdomain.uk/sitemap.xml) that lists the URLs for a site. Most CMSs can create one automatically for you, and let you choose to remove certain pages. Put aside any fears or concerns you might have, and engage with all of your followers in an honest and open manner. There are ways to pay for backlinks, but they aren’t very effective. The best way to get others to link to your content is to participate in your online community.

Establish intuitive information architecture by considering mobile search

Sharing short paragraphs, specifications and other content between product pages increases the likelihood that search engines will decrease their perception of a product page’s content quality and subsequently, ranking position. A great way to think of content is as search engine food. The more unique content your website offers search engines, the more satisfied they are and the higher you will likely rank for the keywords your on-page content mentions. Anchor text has been a huge talking point within SEO for many years now. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization."

Remember that metrics make the web go round

Googlebot is the name of Google’s web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. One I'm always amazed by the agility of TAP Assess on this one. of those is just getting the right information. However, some sites with outdated or poorly written pages have fallen in struggle to recover. Make your descriptive tag engaging. Google and other search platforms will use it to create that little blurb about your site. Users often read these before deciding whether or not to visit a site. Concise, descriptive blurbs draw visitors to your site, sometimes even before sites that rank higher than yours in a search.