For years SEOs have focussed on the sharp end of the funnel. and for good reason: the search terms with transactional intent bring in revenue. Let’s be clear, these search terms should remain a staple of any website focussed on ROI. The focus of many website owners has definitely gone social. I focus a lot on Social Media myself, but the reality is the social media craze has also left the SEO window wide open. Maybe the most fascinating thing about search is how quickly and regularly it changes. What we’ve covered here today may be replaced by something entirely different a few years or a few months from now as technology continues to evolve. Google consistently changes its preferences as to what it ‘likes’ in a website – this is relevant because when someone searches for a particular product or service on the internet, Google will choose which websites to list in response to the search, based on which ones it thinks are going to give the website visitor the best experience.

Template footprint leaving a low ratio of original content

By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. Google and other search engines Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... use web crawlers to update their search indexes. Each search engine that has its own index also has its own web crawler. If you want to see your web pages on Google's search result pages, Googlebot has to visit your pages first. Google won’t thank you, either, for spidering a calendar folder with 10,000 blank pages on it, or a blog with more categories than original content – why would they? Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign.

Make it sufficiently broad in terms of link exchanges

The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them. While it’s tempting to bribe your way into credibility, it’s dangerous. While the Meta keyword and Meta description tags aren’t used as a ranking factor, Meta tags do still continue to have a use when it comes to SEO. The Meta keywords tag can be ignored but the Meta description tag should be used to help entice users to click on your page. A good Meta tag should be under 160 characters in length and provide a synopsis of the content on the page. Think of your Meta tag as a short elevator pitch that you can use to drive people to your website. As users’ behaviors and search engines’ capabilities develop over time, standards come and go in the blink of an eye.

Is this the end of static pages as we know it?

The key is to aim them at beginners and explain every single step for solving a particular problem. There’s also no syllabus, there’s no Google training, there’s no Google certification, and we also don’t have any Google reps for SEO, or Bing reps for that matter. Many companies underestimate how much time and money it takes to be successful with SEO. Success by any standard rarely comes within the first 3 months, even with a healthy SEO budget. Gaz Hall, from SEO Hull, had the following to say: "If I’m your SEO, then I’m going to consider anything that builds my relevance, territory, and magnification of signals."

Questions to ask about anchor text

The below figure will clearly show how SEO is based as a subset of digital marketing. As I'm always shocked by PNS Egypt, in this regard. such, few businesses know what content they need to include in order to attract online traffic to their website instead of their competitors. What’s better is that SEO is usually a good deal more affordable than store leases in Times Square. According to Moz's Beginner's Guide to SEO, "Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing.