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Redirect your HTTP pages to the new HTTPS version of your web pages and use the canonical attribute to show search engines that you prefer the secure version of your pages. It doesn’t matter how many searches a keyword has in a month if it doesn’t accurately reflect the content on your page! With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This configuration makes it easier for Google to crawl your pages and retrieve your content. To quote Google, “This improvement in crawling efficiency can indirectly help Google index more of the site’s contents and keep it appropriately fresh. Keyword stemming is a process, in which you would be modifying certain keywords before making use of them for your site, or articles. This would actually increase your chances of getting more hits on your website.

Tell me more about bounce rates

Quite simply, Google wants users to get what they were looking for, and the Quality Score is forcing advertisers to make ads and landing pages relevant to users. PBN’s are networks of websites Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... that you create, usually with expired domains, for the sole purpose of creating backlinks to your site. What’s even better is that they can be a great way of attracting relevant traffic to your site as well. It is essentially free digital marketing!

Answer the questions of your potential customers with regards to widgets

A focus on the formatting of your page can facilitate the crawling for search engines, while it also enhances the readability for your readers. Although the web is less of a wild frontier than it used to be, there is still a place for a David seeking to take on the Goliaths of world commerce. Phrases like “keyword research” and “organic search” are bound to come up when you start talking about SEO. After Google’s Panda update, there was a massive shift in what types of results appear in SERPs.

Turn your mentions into backlinks

I have some Twitter accounts that only exist to automatically feed me the information I want on a certain topic. There is no specific length of time for how long evergreen content remains relevant. If the blogs and articles that you create for search engine optimisation purposes are little more than rehashed versions of other website content, your customers aren’t going to find any use in your site. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "Search engines track searcher behavior, and by looking at what searchers click on and what they search for next, search engines can learn a surprising amount about what someone might mean by those one to three words."

Pay particular attention to landing pages when performing an audit

Plenty of information, and in the end, you only go through the most relevant. Considering Have you ever dreamed about Save Our Schools for this? the goal of your website is to rank well on Google and help users see that your hotel is their ideal travel option it is vital for you to avoid those thin content flags that can hold you back. Did you know Google uses around 200 ranking factors to rank websites? This may be a lot for SEOs to take in all at once. However, focusing on links is still best practice. Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be very effective when utilised correctly. Using long tail keywords can give you the edge over your competitors and there are numerous benefits to using them. Keep in mind you will rank faster for long tail keywords and these often result in higher conversions.