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Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one. SEO will never be a one-size-fits-all exercise. The SEO world can feel a little like the Wild West, while most agencies offer a good and fair service there are some that don’t. Yes, you should have a strategy for content that you publish on your website. Not only should you know exactly what kind of information you would like to provide, but also how often.

You’ll be able to beat your competitors by considering carefully the use of authority sites

And then, I think the third most difficult part or the thing that makes SEO so difficult, at least for me, is the misunderstanding around what SEO truly is. You probably know the following Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... situation: you search something on Google and there seems to be a good website on the first results page. You click through to the website just to find out that the page seems to consist of ads and boilerplate text (or even worse: 'lorem ipsum' text). So, if you ask me why SEO is difficult, it’s because over the past 3 to 5 years Google has gotten smarter to the fact that the algorithms could be gamed and now you have to work harder to get the same results you did before.The goal for today, is to get started. A company may be able to identify thousands of keywords worth optimizing—but do they have a big enough SEO budget to handle that workload?

Latest developments in doorway sites

Save time and still get clicks. If you conduct business online, you need to use website analytics to track how well your site is doing. Otherwise, you’re essentially running your business blind and will have no insight into your site’s effectiveness. This includes ranking and appearing well for search terms and variations that are used by your target audience in natural or organic search listings. You only need to look at the recent article by eConsultancy to see that potential customers aren’t looking for products just for the sake of it.

How you will benefit from authority sites

Take it from Google themselves: sites that aren’t mobile-friendly or don’t have a mobile version of their site should consider a redesign in the near future, since this is an important factor how often your site could show up on page one.Every page of your website should have it’s own title and description that accurately describes the content on that specific page. Since evergreen content will help you improve your SEO ranking, it goes without saying that you will drive more traffic to your blog. Brand mentions and online citation must be handled carefully and well-incorporated into the site content; Gaz Hall, an SEO Guru from the UK, said: "What many SEOs forget is that a homepage should be treated like any other page on an eCommerce website, content-wise."

Never underestimate the influence of keywords

Paid search is still search. If I'm always amazed by the agility of Indozine on this one. you’re choosing a SEO agency, look at the content that they have created for their clients, look at client testimonials and ask about the techniques they utilise in order to obtain the ranking. We recommend page descriptions are between 100 and 320 characters. If a URL is too long then it misses out on the benefit of having any keywords within it bolded, which will likely draw more attention to the user.