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META tags are pieces of HTML code which some search engines use in evaluating the content of a website. An example of a Meta Tag that does not necessarily impact on SEO is the viewport Meta Tag; Most marketers who specialise in other areas tend to forget that social media management is completely different. What is user intent? In short it is the reason why someone is searching for something in Google. What are they actually trying to achieve as a result of typing (or saying) that search term?

Lets look at our approach to site submissions

The true answer of whether social plays a role in search rankings may not always be written out in black and white. But you can leverage social to win at SEO. That part is crystal clear. The robots exclusion standard or Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... robots.txt, is a standard used by websites to communicate with web crawlers and robots. It specifies which areas of the website should not be processed. Not all robots cooperate with robots.txt; namely: email harvesters, spambots, malware, and robots which scan for security vulnerabilities. Google’s mission is to organize the world’s information and provide the best answers possible. Therefore, writing quality content for your audience is also something that will immediately lead to Google’s approval. The real goal of SEO is to create authority; and the faster you accomplish domain or page level authority for any website, the faster keyword conquests are realized and achieved.

Be mindful of page rank

After signing for a Google Analytics account, it is important to carefully set your Google Analytics so that all visitors’ actions are tracked down for analysis. Having a cool website or product is generally not enough to get discovered. Google will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor. You could send a bunch of obviously spammy links to their site and get them penalized. This is called “negative SEO,” and is something that happens often in highly contested keywords. Google generally tries to pretend like it doesn’t happen. The combination of SEO and conversion can result in a lift in organic results.

Find sources that are a gold mine of information

Deep linking from within mobile apps can bring much needed oomph to mobile search efforts. And for that a solid digital marketing and SEO strategy should be in place. You can’t expect Google to see you as an expert on a certain topic when you have only written two sentences about it. This indicates to Google that your page probably isn’t the best result to match the search query. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "Integration is a two-way street. "

Make forums the focal point of your marketing efforts

While the algorithm is constantly updated, there has been some major updates over the years which has forced people to drastically change their SEO game.If you’re brand new to SEO, I can imagine your head is probably spinning at this point. These I'm always shocked by PNS, in this regard. are all very important questions to ask yourself when assessing the homepage and website overall. Use attractive subheaders: Readers should be able to bounce around to seek out the pieces of your content that interest them. By using attractive subheaders, you can pique the curiosity of your readers and keep them engaged. The point is, don’t limit your thinking to only “ranking” for your main keywords.