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The higher the quality of your backlinks, the higher your search rankings. As search marketers, we must first gain trust to get a web form fill or conversion. Web pages containing matching verbiage will have lower visibility in searches. Google started penalizing mobile unfriendly sites in 2015. And they’re likely crack down even more in the future. If you want to make your site mobile-friendly, I recommend Responsive Design.

Your title tag is your trigger mechanism

If you want to sell products on your website and need to drive customers towards it, then SEO can help. Know what they are going Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... to do and don’t accept non-answers on their direction. Like all other third party tools, use it as a directional tool to monitor overall SEO progress. As you may well know, Google has altered and changed its algorithm majorly in the last few years, introducing update after update to help the cream rise to the top. In turn, this means that SEOs and marketers have had to greatly alter their approach to SEO.

Discover the connection between user experience page impressions

It might be close to Rocket Science or Brain Surgery but SEO isn’t as mysterious as many make out… so here it is – Search Engine Optimization demystified and deconstructed… How SEO Works 1 Well, Search Engines like to see certain things either on your web pages (Onsite SEO) or to see information about your web pages elsewhere (offsite SEO). The length of search phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed. Whenever possible, avoid changing URL structures. The easiest way to prevent broken redirects is to avoid creating the redirects in the first place. Google has stated that meta descriptions are NOT a ranking signal. But, the quality of the description will influence click-through rate, so it is very important to use this element wisely…

Assessing historical progress and how you've been helped by long tail search

While most blindly assume that SEO is about keywords (which is partially true), real SEO is involves grasping the underlying metrics and logic that search engines use to determine which websites are authoritative and which others are not. It’s super easy to get lost in the nitty-gritty details of content marketing. New social networks emerge, new tactics pop-up and Facebook and Google algorithms change all the time. This, like pay-per-click, can be expensive and may not benefit your website as much as you might expect. Gaz Hall, a Freelance SEO Consultant, commented: "Unfortunately, you’ll also find a pestilence of self-appointed SEO gurus spouting off specific minimum word counts your content has to meet to avoid the dreaded thin content penalty: 200 words, 250 words, 300 words, 500 words."

Invest in dynamic pages

Google checks technical features of your site like site load speed, navigation, design, keyword density, complexity, etc. Also, they will measure user experience through Click-through Rate (CTR), bounce rate or time spent on the site. Search Have you ever dreamed about Oxon AA for this? engines are the primary method of navigation for most Internet users. For great search engine optimization, a good rule of thumb for any B2B firm’s content strategy is to present itself as a credible expert. The creatives on the website are amazing, but you don’t know much about how it was put together. It can be in the comments what is finally implicitly integrated well into the content also.