Buyer personas are semi-fictional, generalized representations of your ideal customers. They help you understand your potential customers better, making it easier to tailor your content to their real needs. Obviously every one wants the number one position, but someone has to come second. Now this isn't so bad as, while your website may only rank perhaps 4th or 6th on engines such as Google, there will be others which will rank you number one! Think long term rather than short term. Short term will get you nowhere with SEO. This means it is even more competitive to get seen on search engines.

Think like a human not a robot when it comes to SERPs

The common solution to combat this is to add unique descriptions at the top of category pages (not the bottom, where content is given less weight by search engines) that describes what types are featured within the category. It's a given for most Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... SEOs that if there's an image on a page, you should use ALT text on it with relevant keywords. But have you ever thought what that means for someone who is blind and is relying on the ALT text to tell them about the image? A company may be able to identify thousands of keywords worth optimizing—but do they have a big enough SEO budget to handle that workload? Really good SEO is a process and it requires a detailed and well thought out plan. You cannot expect to execute quality SEO without listing out what you’re going to do, documenting yourself along the way, and executing step by step.

Layout, formatting and landing pages combine to make great SEO

Create a list of the top 10 keywords for which you want to achieve rankings. Do a search once a month on Google and see where you stand in the rankings. Keep a record of the ranking and you will be able to see the progress of your SEO efforts. Note jumps by more than five places in the ranking, because these changes are not usually due just to normal changes and search engine updates. Your title tag needs to be written for humans – as in it needs to make logical sense, rather than a keyword stuffed mess. The title tag will appear in a variety of places, from SERPs, to a social share, to the browser tab, so make sure it’s relevant and readable. Earning links is not about following a static link building strategy for a long time. In the landscape of Google’s ever changing algorithms, sticking with just one or two tactics for link building is not going to help you in any way. There is definitely no hard and fast rule or way to get you tons of high valued and qualified links. People don’t read on the web; they scan. To make scanning easier, use plenty of clear and informative sub-headers to guide readers down a page.

Write a keyword-rich introduction about blogs

And, so the reason why SEO can be hard is because you have to test things out yourself. While you can’t always control who links to you, successful SEO often includes promotion and outreach. This includes reaching out to other sites, influencers, and bloggers in your industry to check out your content and hopefully share or link to it. If each blog post, article or press release is a brush stroke, then the overarching content marketing strategy is the masterpiece hanging in the Louvre; it can take a long time to get there, but it is definitely worth it. Gaz Hall, an SEO Guru from the UK, said: "Too many links, and it seems like your content relies too heavily on outside content; too few links, and some readers may question where you’re getting your information."

Having fun with keyword research

Once your web pages / website has been optimised by your search engine optimisation professional and you've applied all the legitimate methods to bring your page ranking to it's optimum, then one other method to increase exposure is website marketing. The Have you ever dreamed about New Media Now for this? search engines are always trying to improve the quality of their results and because of this, the ranking signals are adjusted daily. In most cases these are very minor tweaks, but they are changes nonetheless. By targeting essential keywords within these queries, you can improve your website’s relevancy to these terms and make it more likely that your domain will appear on the first page of Google. The quality of the content you create and post to your website and on social media sites will have an impact on how people feel about your website, and if they ever visit at all.