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You’ve created a website and published it on the web, but now you’re probably wondering how people — the right people, those who’ll be interested in who you are and what you do — will find you. You’ve heard about search engine optimization, or SEO, but don’t have the first clue how it works. Wikipedia actually has a dedicated page listing every article with a dead link. It could be a good starting point. “Above the fold” is a term used to describe the area of a web page, which is visible to the user at first glance, without having to scroll. Remember any additional traffic is typically good for your website ranking, so getting people to visit is the most important thing.

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Spam links often go both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it. How bad hosting can lead Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search. For some reason, everyone thinks posting a blog on your own website will magically increase your SEO presence and make your website stronger. Google Panda primarily addressed the issue of thin, low quality content on websites. Many large scale brands still worry about the effect thin and duplicate content has on their sites, and they take careful (sometimes drastic) steps to avoid it.

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There’s no point in creating new content if it’s not authentic enough to stand out. Even if you come up with an idea from a different source, it’s still up to you to offer your unique perspective that will add value to the particular topic. Fundamentally, SEO is a marketing discipline, not a technical one meaning that an understanding of basic marketing principles is essential. Nothing is more important to a successful marketing strategy than a strong understanding of the audience you are looking to attract. As a business owner you need to have a plan in place to promote your business and obtain new clients. In some cases on-page coding issues can impede the ability of a website to rank well in search engines whilst in others there may be issues with duplicate content, poor server configuration or poor site architecture. Identifying and fixing potential issues like these is essential for any website to be successful online.

Make sure any SEO consultant you hire has years of real-world SEO experience

Your pre-production space is almost exactly the same as your live site. That’s a huge amount of doubled-up content. Maybe your baby is a little less attractive than the others? The way in which consumers search with be noticeably changed by digital assistants. Gaz Hall, from SEO Hull, had the following to say: "A superior strategy over trickery is to put the time in, study, experiment, and always measure everything."

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If you haven’t done it before, this is the year to get a professional SEO service on board. Local SEO can be particularly difficult to get right. SEO, Take a butchers at Beverley Restaurants, for instance. also known as Search Engine Optimization, analyzes how search engines work, what people search for, and which keywords are effective for your target audience. As you can see SEO has both its benefits and its disadvantages. SEO or Search Engine Optimization is one of the techniques to use in order to achieve a greater volume of traffic to your site. Without a good number of people visiting your web page, you won’t be able to expose your site to potential customers.