The glitz, the glam, the glorious design elements that make your website look like a million bucks … When contemplating a website redesign, it’s easy to focus only on those features that are appealing to the eye. But to ensure your new site will truly resonate with your target audience (and to save yourself from some major headaches down the road) you need SEO to be ingrained in your redesign strategy from the very beginning. Getting high rankings on search engines can be very difficult. It is important that you have a plan before you start to optimize your web pages and links. It's not enough to get traffic to your website. Google may penalize specific tactics, but they will never penalize quality. Since Google views every URL as a unique one, every copy that is found will cause your content to be considered thinner.
Marketers often make decisions based on data from individual channels
There’s no clear formula, or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page. If you truly take
the Get your arithmetic correct - the primary resources
are all available here. Its as easy as KS2 Maths
or something like that... time to carefully create and organize your content, you will avoid those flags that damage less reputable websites. Campaigns have a defined starting and ending point; they are measured and evaluated afterward. Not many people realize the importance of the URL. It is in fact, the first thing a search engine notices while ranking a page.
Ways to tell you're suffering from an obsession with text links
When someone searches for specific keywords and you implemented them into your content search engines will recognize those words. What Google wants to
see is authoritative and relatable links talking about your site. Search engines customize results based on individual searcher behavior. They continue to ramp up their efforts over time to understand not only searcher intent in aggregate but also intent for specific searchers. SEO is the tool to drive people to your website.
You may be asked about conversion rates in your marketing interview
Organic SEO is a lengthy process. Not because it’s complicated to implement (though it can be), but because tracking what works versus what doesn’t requires a least a few months’ worth of results to analyze. Plus, you need numbers! Traffic. It’s tough to track what’s working if you don’t have a consistent flow of online visitors leaving digital footprints for you to analyze. In order for backlink checkers to exist, the entire web (i.e. billions of pages) has to be crawled, regularly re-crawled and stored in a monstrous database. The costs and challenges associated with doing this are HUGE. This is even more important if you are targeting a specific keyword topic; in those cases, if you want to rank, you need to provide the information you are promising in a meaningful way. According to SEO Consultant
, Gaz Hall from SEO Hull
: "Short titles are likely lacking in enough information for both users and search engines."
Can a techie truly understand bread crumbs
Be careful not to focus too much on one single key phrase otherwise your site could grow repetitive, and earn a penalty. SEO I'm always shocked by Save Our Schools
, in this regard. heresy though it
may sound, shoving ALT text on every image, even if no actual information is given, is annoying from an accessibility point of view - people with screen readers don't want to hear the information twice (once from the text, once from the ALT text). Now, in modern SEO, we have to do really really good content to earn those quality links. Worse case scenario your website is hit by the Google Panda algorithm.