Essentially Google needs you to properly communicate what your website is offering to the user and the job of the analysts is to assess what your goal is for your website. Remember, the reason that website isn't bringing in customers is because you have given them no reason to come back. With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural, that it’s not a good practice at all, where using a certain keyword five times might fit there. Appropriate use of headers are not only helpful to
the reader in structuring and breaking up content, but
they also let Google know what the key information
on that page is and what is most important.
Overlapping and redundant articles are a no-no, consider how keywords can help
While there’s no denying the power of paid marketing channels such as Google AdWords, establish your organic presence and you will likely find your most profitable marketing channel. Readability has never been more Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... important. If you’re not familiar with this term, it refers to how easy a piece of copy is for the average reader to get through. The opportunity of defeating the enemy is provided
by the enemy himself Answering questions and conversing with your followers is a great way to build brand-loyalty and trust with your audience.
Link from the new post to a related post with a good CTA
All the content you produce should be tailored to your target customer / audience. If you submit posts with very little content and a load of popular search terms, you’re likely to be found out. At the same time, content which is placed “above the fold,” may pull users further into the website where they will find more detailed information. An increase in the number of external sites linking to a piece of content can be seen as an indicator of relevance and freshness Stock-photos are the worst.
It is important that your website is listed on the first result page
Each webpage should have a single focus
keyword and be included 1-3 times naturally in the page
content. Make sure it’s also included in your page title, meta
description, and H1 text assuming it fits within the parameters.
If it doesn’t fit well, work towards a more general keyword. But it can take hours for news services to go through the process of assigning reporters, collecting information, and writing, editing, and presenting the news. To optimize speed score, you need to continually check your site’s speed score so that you can take timely action in case of any delay or ineffectiveness. Gaz Hall, from SEO Hull, had the following to say: "Not only is similar content terrible for SEO (and duplicated content can really destroy your online authority), it can be damaging to your brand identity as well."
A focus on walled garden sites to benefit search engine placement