META tags are pieces of HTML code which some search engines use in evaluating the content of a website. An example of a Meta Tag that does not necessarily impact on SEO is the viewport Meta Tag; Most marketers who specialise in other areas tend to forget that social media …

In this article, we will explain to you what is evergreen content, how it can benefit and help to improve your content strategy. Reacting to reviews appears to be a wise thing to do. That does not mean you should respond to every single review. In my opinion, you should …

If it is deemed the intent is manipulative and low-quality with no value add, Google can take action on it – using manual or algorithmic actions. Being on Yahoo or Google’s front page for your respective niche is the ultimate goal of every site. This can be a very competitive …

As companies adapt to a mobile-first world, they must create web experiences that are responsive and driven by rich experiences. However, without understanding or adhering to SEO best practices, content creators can inadvertently cause technical errors, duplicate content, or orphan pages. Google is getting better every day at recognizing—and …

Search engine optimization (SEO) is often about making small modifications to parts of your website. Add value to them, and they will add value to you, but you need to add value first. Many bloggers who have only recently started a blog or a website often struggle to understand what …

Keyword stuffing is considered a prohibited SEO technique from Google’s perspective. Naming your pages with strong keywords provides an easy-to-follow map of your site. Due to the shroud of secrecy around PageRank, Moz's DA metric is widely considered to be one of the best third party tools for evaluating …

Backlinks give the impression that you're an authority in your given industry. Not only are generic keyword lists the opposite of unique, engaging content, they will also hurt your business' credibility in the eyes of your clientele, making it appear to be little better than a run-of-the-mill email spammer in …

For example, you have been creating webpages and blog posts that are just 200-300 words. Put simply, copywriting is writing to persuade, convert, and sell. By following this advice, you will save a lot of hard work and time creating high quality content for poor quality sites. User intent tells …

If you tried to optimize an article for a certain keyword, but it’s getting more traffic for a different variation of that keyword, then go back in and re-optimize it for the new keyword. Craft some content ideas (focusing on competitive keywords) and get in touch with the editors …

For example, typically I can predict a fair portion of what will trend on Twitter any given day in any location based on a few things such as ongoing trends for the area, the calendar, the sports that are in season, etc. Adding your site to any web directory just …

SEO (Search Engine Optimization) represents the process of optimizing the complete content on the website (including its code) for web browsers, with the aim of increasing the visibility of the website through organic search. Sometimes these pages can be duplicates of others, sometimes they can have partially written content, and …

When a URL is requested that doesn’t exist, return a 404 HTTP status code so search bots know the link is broken. Thinking in terms of the search engine–who thinks in terms of the user–too many of these thin category pages (coupled with other forms of duplicate …

There's nothing like marketing in the minute. Make an account with both Google and Bing, and access each Webmaster Tools (Google recently renamed Google Webmasters and it’s now Search Console) area to ensure your website has proper indexing. Beyond indexing, they help you evaluate your internal links, diagnose or …

Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other factors. There is not a one size fits all approach to SEO and what works for one business may not work for …

When search engines find each page, the canonical tag tells it to attribute full value to one version. By using an online crawler on your site yourself, you can quickly understand some of the negative SEO features which could be really harming your online presence as a whole. Putting a …

If you know what you’re writing, why you’re writing it and who you’re writing it for, then that can help the entire process to go that much quicker and result in a higher-quality, more targeted and, ultimately, more rewarding blog post. Nofollow links were introduced by Google …

Also, the landing page’s content is often limited, and you cannot write whatever you want wherever you want. Without on page optimization of your content which talks about your website, there will be less chances of your website getting authority leading to, you missing out on traffic. If you …

Choose your keywords carefully, and keep user intent as your primary goal. Keywords need to flow naturally within this helpful content, otherwise it leads to a terrible user experience. Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type …

Search engine optimization is a sure way to boost your site rankings on search engines if you know exactly how to go about it. You are sure to benefit from taking the advice in this article. Each tip has been tested by those who have succeeded in reaching the rankings …

To achieve that benchmark, your website must rank higher in the SERP, must perform well in the social media marketing, and the PPC (pay per click) activities must be very well along with other digital marketing tasks. Failing that the data can do the talking. All of these areas come …

So for all of that, if you can accomplish it, you’ve got a great career ahead of you in this “world of SEO”. Since in content curation you’re basically linking to outside content and you write a couple of paragraphs to briefly describe the content and present your …

More and more, the Search Engines are starting to consider social media references as important signals about your website and your company in general. When avoiding thin content penalties, duplicate content must be evaded at all costs. SEO will never be a one-size-fits-all exercise. The optimization process takes place in …

Truly though, having a blog with built-in social sharing and as-you-type SEO recommendations definitely helps. With or without that kind of technology, however, there are some steps you can take to leverage the growing use of social search. To sum it up, SEO is difficult because search engines are always …

You want to make sure the pages of your website provide great value and are optimized for the keywords you want to rank for. Of course, it is important to have a mobile-friendly website as well. Google started penalizing mobile unfriendly sites in 2015. And they’re likely crack down …

A good tweet peaks at 18 minutes but an evergreen blog post lasts for years. Keywords should be relevant. This means your site should be a satisfactory destination for users. Keep your site clean by continually monitoring Google Search Console (formally known as Google Webmaster tools). Relevance met with analytics …

Learning means excitement for your brain; think of it as a data party. Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important to make sure site visitors have a positive experience, because only then …

Having your site in the top 10 is like having your store right on Main Street or near the entrance of the largest shopping mall in human history. SEO is all about ranking high on search indexes, which can’t happen without you creating new, quality content. As you create …

A common misconception about SEO is that it’s a one and done practice. Always do your research and conduct your own experiments With very little money, you can create a website to test all types of backlinks and have your own case studies. Before Google’s Panda updates, SEO …

We believe it’s because getting a link to an in depth piece of content is much more natural than a product / service page. Have you ever had someone ask you if you “Yahoo’d” something? If your current website isn’t using HTTPS then you should start scoping out …

Search engines also assess, in great detail, the technical aspects of your website. For example, how quickly the site loads plays a major role in your website ranking. Search engines also take into account how accessible your server is. Because, ultimately, Google and other search engines want to provide the …

that would be a long-tail keyword, whilst eCommerce Providerr would be a more traditional (and fairly ineffective) keyword. If this is the case, you need to collect and consolidate redundant information so that it will live on just one or a very small number pages that are relevant to that …

Another major change in recent SEO is Google’s Knowledge Graph, which first emerged around 2012 – this has increased the focus on Schema.org microformatting making content more simply deliverable. If you have plans to be in business for more than five years, you need to invest in SEO. You …

Understanding the difference between content that is evergreen and that is not will help take your content strategy to a whole new level. In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and …

There are a number of ways to get relative monthly search volume, but what remains the easiest is using Google keyword planner (the replacement for the now deprecated keyword tool). When it comes to word count, you need to understand that it is quite tiresome to read long articles on …

We all have a certain amount of storage space on our personal computers – the same goes for even the biggest of search engines. Only the better optimised pages will be able to stick around a search engines’ rankings – people even resort to tricks in an attempt to attract the bots …

To encourage search engines to rank a page for a target keyword, write 300 or more words of main body copy on the page. Search engines aim to provide users with the most relevant and helpful information available, so they will be more likely to rank your content if it …

There is an argument that you should add canonical tags to the content, but telling Google that one URL is canonical only to link to a number of other versions is not a solution, but prolonging and complicating the issue further. Apparently, it seemed there is no such difference between …

Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. More importantly, the people coming to your site are almost all qualified leads – they were searching for businesses like yours when they found you, so they already have a need …

Think about SEO from the perspective of the minds behind Google. Through deep learning, the goals of the developers behind Google is to generate search results that genuinely benefit the user. Keywords as the first word in a domain name will boost your traffic a little. Using a country TLD …

A good ranking site is more exposed to users as compared to other it is based on logic by Google which uses the rank of the website. Be informative. Above all else, ensure you have informative content. The most entertaining writing doesn’t make you an authority on much more …

If the blogs and articles that you create for search engine optimisation purposes are little more than rehashed versions of other website content, your customers aren’t going to find any use in your site. The deluge of content that has appeared on the web over the past few years …

It’s important to realize that these are not the types of pages that search engines wish to index, so identifying them and then setting them to “noindex,nofollow” via a meta robots tag or X-robots tag (and also disallowing crawling of them via the /robots.txt file) will help …

URLs with words that are relevant to your site's content and structure are friendlier for visitors navigating your site. Visitors remember them better and might be more willing to link to them. While there plenty of differences between SEO and content marketing, there are also many areas where they overlap …

By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. Link reclamation can help you get fresh links by finding broken links to your site and having the publisher fix …

You have to always be proactive and look for new ways to improve your strategy. When you are trying to get more links you need to think about quality, not all links are created equal and links from low quality sites will have little or no impact on your rankings …

Sometimes the best way to get links is not to ask for them. That doesn't mean you should sit back, do nothing and wait for links to appear. Spend time creating content and making your site as attractive and easy to link to as possible. In its simplest terms, it …

There are a number of tools that let you check how many links are pointing to a site and what the authority of those pages are. Unfortunately none of them are perfect — the only way to know what links are pointing to your site is to have crawled those pages …

You can’t master SEO in a day, but you can resolve to make small steps in each of the areas of SEO that will make your site better and your efforts more impactful. To prevent users from linking to one version of a URL and others linking to a …

Choosing keywords should be your first step when constructing a site. You should have the keyword list available to incorporate into your site text before you start composing it. To define your site keywords, you should use seo services offered by search engines in the first instance. If your content …

Depending on your business, it can be important to be listed in Google's local results. Google's local results use a different ranking algorithm than Google's organic results. How can you make sure that Google will list your website? What do you have to do to improve your rankings in the …