As companies adapt to a mobile-first world, they must create web experiences that are responsive and driven by rich experiences. However, without understanding or adhering to SEO best practices, content creators can inadvertently cause technical errors, duplicate content, or orphan pages. Google is getting better every day at recognizing—and …
more ...Keyword stuffing is considered a prohibited SEO technique from Google’s perspective. Naming your pages with strong keywords provides an easy-to-follow map of your site. Due to the shroud of secrecy around PageRank, Moz's DA metric is widely considered to be one of the best third party tools for evaluating …
more ...Backlinks give the impression that you're an authority in your given industry. Not only are generic keyword lists the opposite of unique, engaging content, they will also hurt your business' credibility in the eyes of your clientele, making it appear to be little better than a run-of-the-mill email spammer in …
more ...For example, you have been creating webpages and blog posts that are just 200-300 words. Put simply, copywriting is writing to persuade, convert, and sell. By following this advice, you will save a lot of hard work and time creating high quality content for poor quality sites. User intent tells …
more ...SEO (Search Engine Optimization) represents the process of optimizing the complete content on the website (including its code) for web browsers, with the aim of increasing the visibility of the website through organic search. Sometimes these pages can be duplicates of others, sometimes they can have partially written content, and …
more ...There's nothing like marketing in the minute. Make an account with both Google and Bing, and access each Webmaster Tools (Google recently renamed Google Webmasters and it’s now Search Console) area to ensure your website has proper indexing. Beyond indexing, they help you evaluate your internal links, diagnose or …
more ...Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other factors. There is not a one size fits all approach to SEO and what works for one business may not work for …
more ...If you know what you’re writing, why you’re writing it and who you’re writing it for, then that can help the entire process to go that much quicker and result in a higher-quality, more targeted and, ultimately, more rewarding blog post. Nofollow links were introduced by Google …
more ...Also, the landing page’s content is often limited, and you cannot write whatever you want wherever you want. Without on page optimization of your content which talks about your website, there will be less chances of your website getting authority leading to, you missing out on traffic. If you …
more ...Choose your keywords carefully, and keep user intent as your primary goal. Keywords need to flow naturally within this helpful content, otherwise it leads to a terrible user experience. Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type …
more ...Search engine optimization is a sure way to boost your site rankings on search engines if you know exactly how to go about it. You are sure to benefit from taking the advice in this article. Each tip has been tested by those who have succeeded in reaching the rankings …
more ...More and more, the Search Engines are starting to consider social media references as important signals about your website and your company in general. When avoiding thin content penalties, duplicate content must be evaded at all costs. SEO will never be a one-size-fits-all exercise. The optimization process takes place in …
more ...Truly though, having a blog with built-in social sharing and as-you-type SEO recommendations definitely helps. With or without that kind of technology, however, there are some steps you can take to leverage the growing use of social search. To sum it up, SEO is difficult because search engines are always …
more ...A good tweet peaks at 18 minutes but an evergreen blog post lasts for years. Keywords should be relevant. This means your site should be a satisfactory destination for users. Keep your site clean by continually monitoring Google Search Console (formally known as Google Webmaster tools). Relevance met with analytics …
more ...Search engines also assess, in great detail, the technical aspects of your website. For example, how quickly the site loads plays a major role in your website ranking. Search engines also take into account how accessible your server is. Because, ultimately, Google and other search engines want to provide the …
more ...that would be a long-tail keyword, whilst eCommerce Providerr would be a more traditional (and fairly ineffective) keyword. If this is the case, you need to collect and consolidate redundant information so that it will live on just one or a very small number pages that are relevant to that …
more ...Another major change in recent SEO is Google’s Knowledge Graph, which first emerged around 2012 – this has increased the focus on Schema.org microformatting making content more simply deliverable. If you have plans to be in business for more than five years, you need to invest in SEO. You …
more ...We all have a certain amount of storage space on our personal computers – the same goes for even the biggest of search engines. Only the better optimised pages will be able to stick around a search engines’ rankings – people even resort to tricks in an attempt to attract the bots …
more ...To encourage search engines to rank a page for a target keyword, write 300 or more words of main body copy on the page. Search engines aim to provide users with the most relevant and helpful information available, so they will be more likely to rank your content if it …
more ...Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. More importantly, the people coming to your site are almost all qualified leads – they were searching for businesses like yours when they found you, so they already have a need …
more ...Think about SEO from the perspective of the minds behind Google. Through deep learning, the goals of the developers behind Google is to generate search results that genuinely benefit the user. Keywords as the first word in a domain name will boost your traffic a little. Using a country TLD …
more ...It’s important to realize that these are not the types of pages that search engines wish to index, so identifying them and then setting them to “noindex,nofollow” via a meta robots tag or X-robots tag (and also disallowing crawling of them via the /robots.txt file) will help …
more ...URLs with words that are relevant to your site's content and structure are friendlier for visitors navigating your site. Visitors remember them better and might be more willing to link to them. While there plenty of differences between SEO and content marketing, there are also many areas where they overlap …
more ...By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. Link reclamation can help you get fresh links by finding broken links to your site and having the publisher fix …
more ...There are a number of tools that let you check how many links are pointing to a site and what the authority of those pages are. Unfortunately none of them are perfect — the only way to know what links are pointing to your site is to have crawled those pages …
more ...Choosing keywords should be your first step when constructing a site. You should have the keyword list available to incorporate into your site text before you start composing it. To define your site keywords, you should use seo services offered by search engines in the first instance. If your content …
more ...Depending on your business, it can be important to be listed in Google's local results. Google's local results use a different ranking algorithm than Google's organic results. How can you make sure that Google will list your website? What do you have to do to improve your rankings in the …
more ...