Links coming from a website which is not ranking on any keyword

As companies adapt to a mobile-first world, they must create web experiences that are responsive and driven by rich experiences. However, without understanding or adhering to SEO best practices, content creators can inadvertently cause technical errors, duplicate content, or orphan pages. Google is getting better every day at recognizing—and …

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Tracking and tuning

Search engine optimization (SEO) is often about making small modifications to parts of your website. Add value to them, and they will add value to you, but you need to add value first. Many bloggers who have only recently started a blog or a website often struggle to understand what …

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Things to avoid when dealing with html

Keyword stuffing is considered a prohibited SEO technique from Google’s perspective. Naming your pages with strong keywords provides an easy-to-follow map of your site. Due to the shroud of secrecy around PageRank, Moz's DA metric is widely considered to be one of the best third party tools for evaluating …

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This year will be the year of javascript

Backlinks give the impression that you're an authority in your given industry. Not only are generic keyword lists the opposite of unique, engaging content, they will also hurt your business' credibility in the eyes of your clientele, making it appear to be little better than a run-of-the-mill email spammer in …

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Reasons why you cannot learn analysis well

For example, you have been creating webpages and blog posts that are just 200-300 words. Put simply, copywriting is writing to persuade, convert, and sell. By following this advice, you will save a lot of hard work and time creating high quality content for poor quality sites. User intent tells …

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Facts about text links that will make you think twice

SEO (Search Engine Optimization) represents the process of optimizing the complete content on the website (including its code) for web browsers, with the aim of increasing the visibility of the website through organic search. Sometimes these pages can be duplicates of others, sometimes they can have partially written content, and …

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The death of bread crumbs

When a URL is requested that doesn’t exist, return a 404 HTTP status code so search bots know the link is broken. Thinking in terms of the search engine–who thinks in terms of the user–too many of these thin category pages (coupled with other forms of duplicate …

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Can a techie truly understand Google algorithms

There's nothing like marketing in the minute. Make an account with both Google and Bing, and access each Webmaster Tools (Google recently renamed Google Webmasters and it’s now Search Console) area to ensure your website has proper indexing. Beyond indexing, they help you evaluate your internal links, diagnose or …

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Things your competitors know about cloaking

Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other factors. There is not a one size fits all approach to SEO and what works for one business may not work for …

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How to diagnose blogs related issues

When search engines find each page, the canonical tag tells it to attribute full value to one version. By using an online crawler on your site yourself, you can quickly understand some of the negative SEO features which could be really harming your online presence as a whole. Putting a …

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The mysterious world of organic links

Also, the landing page’s content is often limited, and you cannot write whatever you want wherever you want. Without on page optimization of your content which talks about your website, there will be less chances of your website getting authority leading to, you missing out on traffic. If you …

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Unexpected ways blogs can help with getting your website noticed

Choose your keywords carefully, and keep user intent as your primary goal. Keywords need to flow naturally within this helpful content, otherwise it leads to a terrible user experience. Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type …

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Put aside subjectivity and focus on the facts

Search engine optimization is a sure way to boost your site rankings on search engines if you know exactly how to go about it. You are sure to benefit from taking the advice in this article. Each tip has been tested by those who have succeeded in reaching the rankings …

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Personalization counts: how does analysis fit into this?

To achieve that benchmark, your website must rank higher in the SERP, must perform well in the social media marketing, and the PPC (pay per click) activities must be very well along with other digital marketing tasks. Failing that the data can do the talking. All of these areas come …

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The steps needed for putting meta tags into action

More and more, the Search Engines are starting to consider social media references as important signals about your website and your company in general. When avoiding thin content penalties, duplicate content must be evaded at all costs. SEO will never be a one-size-fits-all exercise. The optimization process takes place in …

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How to survive your first encounter with bounce rates

Truly though, having a blog with built-in social sharing and as-you-type SEO recommendations definitely helps. With or without that kind of technology, however, there are some steps you can take to leverage the growing use of social search. To sum it up, SEO is difficult because search engines are always …

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Make splogs a priority

You want to make sure the pages of your website provide great value and are optimized for the keywords you want to rank for. Of course, it is important to have a mobile-friendly website as well. Google started penalizing mobile unfriendly sites in 2015. And they’re likely crack down …

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Can splogs help improve my search engine placement?

Learning means excitement for your brain; think of it as a data party. Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important to make sure site visitors have a positive experience, because only then …

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Define your goals with regards to conversion rates

Having your site in the top 10 is like having your store right on Main Street or near the entrance of the largest shopping mall in human history. SEO is all about ranking high on search indexes, which can’t happen without you creating new, quality content. As you create …

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A few words on non reciprocal links

We believe it’s because getting a link to an in depth piece of content is much more natural than a product / service page. Have you ever had someone ask you if you “Yahoo’d” something? If your current website isn’t using HTTPS then you should start scoping out …

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Search marketing implications related to link building

Search engines also assess, in great detail, the technical aspects of your website. For example, how quickly the site loads plays a major role in your website ranking. Search engines also take into account how accessible your server is. Because, ultimately, Google and other search engines want to provide the …

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Concentrate on actionable html

that would be a long-tail keyword, whilst eCommerce Providerr would be a more traditional (and fairly ineffective) keyword. If this is the case, you need to collect and consolidate redundant information so that it will live on just one or a very small number pages that are relevant to that …

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Link building – the definitive guide

Another major change in recent SEO is Google’s Knowledge Graph, which first emerged around 2012 – this has increased the focus on Schema.org microformatting making content more simply deliverable. If you have plans to be in business for more than five years, you need to invest in SEO. You …

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Emphasizing fast results by using keywords

Understanding the difference between content that is evergreen and that is not will help take your content strategy to a whole new level. In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and …

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Emphasizing fast results by using webmaster tools

There are a number of ways to get relative monthly search volume, but what remains the easiest is using Google keyword planner (the replacement for the now deprecated keyword tool). When it comes to word count, you need to understand that it is quite tiresome to read long articles on …

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Online marketing changes quickly when it comes to cloaking

We all have a certain amount of storage space on our personal computers – the same goes for even the biggest of search engines. Only the better optimised pages will be able to stick around a search engines’ rankings – people even resort to tricks in an attempt to attract the bots …

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Spin a compelling personal narrative

To encourage search engines to rank a page for a target keyword, write 300 or more words of main body copy on the page. Search engines aim to provide users with the most relevant and helpful information available, so they will be more likely to rank your content if it …

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The best advice I've listened to about plugins

There is an argument that you should add canonical tags to the content, but telling Google that one URL is canonical only to link to a number of other versions is not a solution, but prolonging and complicating the issue further. Apparently, it seemed there is no such difference between …

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The broken link-building method aided by link research

Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. More importantly, the people coming to your site are almost all qualified leads – they were searching for businesses like yours when they found you, so they already have a need …

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Make hits the main focus of your marketing tactics

Think about SEO from the perspective of the minds behind Google. Through deep learning, the goals of the developers behind Google is to generate search results that genuinely benefit the user. Keywords as the first word in a domain name will boost your traffic a little. Using a country TLD …

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Start simple, but don't forget metrics

A good ranking site is more exposed to users as compared to other it is based on logic by Google which uses the rank of the website. Be informative. Above all else, ensure you have informative content. The most entertaining writing doesn’t make you an authority on much more …

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Unexpected ways dynamic pages can impact your marketing efforts

It’s important to realize that these are not the types of pages that search engines wish to index, so identifying them and then setting them to “noindex,nofollow” via a meta robots tag or X-robots tag (and also disallowing crawling of them via the /robots.txt file) will help …

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Meaty meta descriptions may affect your link building tactics

By putting out content, not only does it help you create brand awareness, foster relationships with customers and attract new ones, it also helps you stand out from the competition. Link reclamation can help you get fresh links by finding broken links to your site and having the publisher fix …

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The steps needed for putting blogs into action

You have to always be proactive and look for new ways to improve your strategy. When you are trying to get more links you need to think about quality, not all links are created equal and links from low quality sites will have little or no impact on your rankings …

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Things you most likely didn't know about link bait

There are a number of tools that let you check how many links are pointing to a site and what the authority of those pages are. Unfortunately none of them are perfect — the only way to know what links are pointing to your site is to have crawled those pages …

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Useful tips from experts in inbound links

Depending on your business, it can be important to be listed in Google's local results. Google's local results use a different ranking algorithm than Google's organic results. How can you make sure that Google will list your website? What do you have to do to improve your rankings in the …

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Education is the best legacy when it comes to analysis

It is natural to want to talk in your terminology and not that of your visitor. Companies who sell in a B2B environment typically write content with their product names and internal terminology. Correct optimisation of the page also needs to be done for the search engine to understand the …

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